Account Wins: Haldiram's, Zstack International

Quick look at the new account wins/ retainers this week

India Today Partners With Netflix & Amazon To Foray Into Original Content Space

‘India Today Originals’, a content hub producing original series and features in the non-fiction space for streaming & audio platforms

Hires & Promotions: Hotstar, Cleartrip, Outbrain

Quick look at new hirings, promotions and people movements this week

Acefore Accessories Ropes Jaspreet Bumrah As Face Of Luggage Brand Uppercase

Indian cricketer will lead the D2C brand’s ‘Never Ordinary’ campaign

Lays Launches Lays Gourmet With TVC Campaign

The film highlights how LAY’S Gourmet, is not just a regular chip, but a truly crafted experience that needs to be savored

Glancing At India's Ecommerce Industry

The Indian ecommerce sector is predicted to reach USD 400 Billion by 2030, propelled by government efforts, an increase in internet and smartphone penetration, an unprecedented surge in the number of online buyers, and the rising popularity of the D2C model

Tracking The Top 10 Trends In Digital Media

An overview of the digital ecosystem and some of the newer trends being harnessed by brands for their marketing. From Metaverse to QR code advertising, it covers a wide range of new movements to keep track of

India Is All Game

Quick glance at the gaming ecosystem in the country and its different legs, while also tapping its potential for modern brands to consider

What's Up With Messaging Platforms

An observation into messaging platforms and what makes them tick, especially with the younger generations. It also looks into chatbots and how they are evolving into newer spheres, while also discussing how brands can make use of them accordingly

Unleashing Programmatic Advertising's Potential

A look at the programmatic advertising landscape in India through the lens of demand and supply side platforms