Making The Local Brands Global

Digital marketing is a priority and one of the most cost-effective ways for local brands to not only reach bigger set of audience but also to compete with the already-established brands

Building Global Brands From India

It is a great time for mico and mid-level brands to pave their way to the international stage, given that the trade barriers have shrunk and internet is penetrating at deeper levels

Technology Advancement Disrupting Traditional Ideologies

The advancement of technology could help India to shift from treating the sick to preventive care and wellness, given the size of its population

Ushering The Digital Pharma Marketing Revolution

Digital disruption has demonstrated that only companies which are able to pivot to innovative ways of working, will emerge successful

Bisleri Reinforces Importance Of Safe Mineral Water

Conceptualized by 82.5 communications, the new Bisleri campaign, #SamajhdaarBisleriPeeteHai, aims at educating the consumer to select only quality driven and hygienically manufactured safe mineral water

Creating Global Brands For The Next Generation Of Customers

Experts discuss the nuances behind building a global brand

Rashmika Mandanna Says ‘I’m Lovin It’ For McD

Rashmika will be a part of key brand campaigns and will play a pivotal role in enhancing brand love for McDonald’s across key markets, the brand said.

Mentos’ ‘Product’ Innovation With #SayHello

The limited-edition pack “turns each candy into an emoticon.

Tata Motors Launches New Ad For Ramadan

The ad encourages spreading cheerfulness and delight through #NekiHiDariya, the path of righteousness and good deeds, which is keeping with the true spirit of Ramadan.

Total TV Owning Households Reach 210 Mn: Report

According to BARC India’s TV UEs 2020, 210 Mn Indian households now own a TV set, an increase of 6.9% from 197 Mn in 2018

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