Mobile App-Based Transactions Record 96% Volume Growth: Report

While its value witnessed over 104% increase against the same quarter of the previous year i.e. Q1 2020, says a recent report

The Consumer Experience Journey

A very strong, clear vision, an absolute hands-on approach of the leadership team, and a sustained, continuous, massive build-up of capabilities and competencies

ESPL Ropes In Tiger Shroff As League's Brand Ambassador

The actor becomes one of the first Bollywood actors to associate with esports to push esports to the mainstream in India

Does Luxury Clothing Require Effective Social Media Marketing

Social media enables luxury brands to build tremendous clout among the aspirational set

Hires & Promotions: Havas, Times, Nivea, Network Advertising

Quick look at new hirings, promotions and people movements this week

With Kids' Plunging Screen-Time, Demand For Interactive Toys & Games Rises

Opportunities in the doll, toy, and game market are expected to rise in the non-electronic toys segment, which is tipped to gain $ 23.21 billion of global annual sales by 2025

Playerzpot Releases DVC & Football Anthem For UEFA League

The gaming company presents the soccer anthem for the season, ‘PlayerzPot Pe Football Nahin Khela, Toh Kya Khela!'

Nodwin, Riot Open Registrations For Valorant Championship

Teams will compete in multiple sub-regional qualifiers, playoffs, and grand finals for a prize pool of Rs 25 Lacs (33,000 USD). The registrations for VCC have opened today, 15 June

Martech Adoption- A Crucial Milestone For Digital Consumer Businesses?

81% of marketers feel their current martech stack is effective at meeting their organization’s business objectives

Why Indian OTT Players Need To Go Global

OTT has a simple rule, either you go big or you become irrelevant. OTT players have yet to understand this as the fragmented audience cannot subscribe to multiple players