This initiative will also mark the extension of the FullyFaltoo franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace, that will launch its diverse range of digital collectables
With this development, an unprecedented amount of entertainment marketing experience comes together as the three power players will bring their collective expertise of 500 plus films to offer content marketing solutions
As digital marketing continues to grow and become personalised and targeted, the Metaverse is going to continue to require brands to continuously innovate on how they communicate and engage with their customers
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