Rediffusion Wins Nippon India Mutual Fund's Biz

The first campaign for the client will release in the new year

KFin Technologies Unveils New Identity

The new brand identity has been indigenously designed to symbolise KFintech’s transformation and evolution as a company with foundational tenets of trust, technology and thought leadership

Viacom18’s Youth, Music, and English Entertainment Cluster Launches NFT Marketplace- Fully Faltoo

This initiative will also mark the extension of the FullyFaltoo franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace, that will launch its diverse range of digital collectables

Jubilant Foodworks Launches Popeyes® In India

The entire India menu has no MSG, and the chicken is antibiotic-free

Shikha Kapur, Amit Chandrra & Prabhat Choudhary Announce ‘Andaz'

With this development, an unprecedented amount of entertainment marketing experience comes together as the three power players will bring their collective expertise of 500 plus films to offer content marketing solutions

Account Wins: The Mavericks, Hill+Knowlton Strategies

Quick look at new account wins and retainers this week

Brands Adopting Metavese As The Future Of Real-Time Marketing

As digital marketing continues to grow and become personalised and targeted, the Metaverse is going to continue to require brands to continuously innovate on how they communicate and engage with their customers

Hires & Promotions: Havas Group, WOW Skin Science, Rediffusion, m/SIX

Quick looks at new hirings, promotions and people movements this week

Retailers In The Metaverse

This vision of Zuckerberg which involves interoperable experiences is going to create new opportunities for retailers to innovate and grow

Hyundai Releases ALCAZAR Campaign Featuring Shah Rukh Khan and Four Indian Cricketers

The 360-degree campaign will be led by television and digital platforms