NS Rajan was re-elected as the Vice President of ASCI in the the 35th annual general meeting
The Advertising Standards Council of India’s (ASCI’s) board has elected Subhash Kamath for a second consecutive term as chairman. NS Rajan, Managing Director, Director, August One Partners LLP, was re-elected as the vice-chairman of the board. The vote, which followed the 35th annual general meeting, ensured continuity for the several initiatives the advertising self-regulator had kickstarted over the past year.
“I thank the board for its support and trust,” said Subhash Kamath, Chairman, ASCI. “We have flagged off important initiatives in the digital space, such as the influencer guidelines and the monitoring of promotional content. We are becoming future-ready in this ever-changing marketing and media landscape. The second term will allow me to push further with these initiatives, which are showing immense promise. As we expand our presence, we are engaging more with consumers as well to increase awareness of their rights.”
Initiatives that were flagged off under the chairmanship of Kamath included:
In 2020, ASCI’s efforts were recognised by the International Council for Advertising Self-regulation (ICAS). ASCI won two of the four awards it was nominated for and received a special mention in a third category. ASCI Secretary-General Manisha Kapoor was named one among the four vice-presidents on the ICAS Executive Council.
In Parliament, ASCI was called upon to give information on its work on misleading and objectionable ads; its data supported answers to eight questions.
The ASCI board was expanded this year with the inclusion of members such as renowned academician and social activist Dr Ranjana Kumari, leading educationist Dr Indu Sahani, technology entrepreneur Rajesh Patel, and finance sector expert and former editor Rajrishi Singhal – strengthening governance through partnering with external stakeholders and civil society.
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