This was the first time the category has reached this level since October 2020, indicating that the festive season in 2021 might be the best ever
According to preliminary statistics from Sensor Tower, in October 2021, Indian retail apps received 113 million downloads. In July 2021, the number of shopping app installations on India's app marketplaces surpassed 80 million, with Meesho, an Indian social e-commerce business, accounting for more than 12 million. This was the first time the category has reached this level since October 2020, during India's peak shopping season, indicating that the festive season in 2021 might be the best ever.
In the meanwhile, TikTok was the most downloaded non-gaming app in the globe in October 2021, with over 57 million downloads. The countries with the largest number of installs were from Douyin in China at 17 per cent, followed by the United States at 11 per cent. The full top 10 ranking of non-gaming apps worldwide by downloads for October 2021 is above. App download estimates are from Sensor Tower’s Store Intelligence platform.
Instagram was the second most installed non-gaming app worldwide last month with more than 56 million installs, which represented a 31 per cent increase from October 2020. The countries with the largest number of Instagram installs were from India at 39 per cent, followed by Brazil at 6 per cent. Facebook, WhatsApp, and Telegram rounded out the top five most installed non-gaming apps worldwide for the month.
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