The Advertising Standards Council of India (ASCI) has appointed Infectious Advertising, an independent and integrated agency, as their creative partner. Infectious Advertising will provide ATL, BTL, and Digital creative services to ASCI along with strategic support for campaign development and audience outreach programs.

“It's an absolute honour to be brought on board as ASCI's creative partner and we look forward to doing some path-breaking work for them,” said Nisha Singhania and Ramanuj Shastry, Founding Partners of Infectious Advertising.

Manisha Kapoor, secretary-general, ASCI added, "We are delighted to have Infectious on board as our creative partner. ASCI is coming up with some exciting initiatives for the year, and we look forward to Infectious helping us communicate those to our stakeholders."