FoxyMoron Wins The Creative Mandate for EK

FoxyMoron has won the creative mandate for EK, co-created by Roposo and Ektaa Kapoor, following a multi-agency pitch. The business will be handled out of its Mumbai headquarters. This is the agency’s first mandate in the social commerce segment. 

EK is the first brand launch by creator-led live entertainment commerce platform Roposo through ‘Glance Collective’. Roposo joined hands with Ektaa Kapoor to launch EK, which is a home décor, furnishing, and wellness accessories brand in November last year.

Commenting on the win Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media), said, “The Zoo Media network commands expertise in the Social Commerce segment as we have the unique perspective of being Social Commerce platform owners ourselves. This helps us support EK thoroughly in this new industry segment. Moreover, retail has always been a stronghold at FoxyMoron for Tier 1 to 3 markets. This is why I am confident of our ability to truly partner with EK as they look to build a digital community and awareness in these new markets.” 

Mansi Jain, Senior Vice President, and General Manager, Roposo said, “We are building Roposo to be a creator-led live entertainment commerce destination. The D2C brands we co-create with leading celebrities and creators play a vital role in this vision. For any consumer business, targeting the right audience in creative ways is of utmost importance. Being a D2C brand, for our first original label launch EK with Ektaa Kapoor, we were looking for a partner who is digital-first in their thinking and could straddle brand strategy as well as social execution with a quick turnaround time considering the nature of the D2C market. We are glad to have found that skillset and expertise within the FoxyMoron team and look forward to building a strong partnership” she added.

TATA Studi retains GOZOOP Group as its Digital agency on record

TATA Studi has retained GOZOOP Group as its digital agency. The independent marketing group has been working with the brand since 2020.

GOZOOP Group will continue to be responsible for the brand's digital presence as part of the mandate. Leveraging their expertise in creative campaigns, storytelling, the agency will be actively managing social media engagement for TATA Studi, TATA StudiLive and TATA StudiLeap.

Milind M Shahane, Chief Executive Officer, TATA ClassEdge says, “The EdTech industry is growing rapidly. TATA Studi app & TATA StudiLive online classes offer the latest technology facilitating learning and live tuitions for students to improve learning outcomes and performance. We have been working with GOZOOP Group for the past year and given their understanding of market & customer dynamics and our expectations, we are glad to continue our association with them for the digital marketing mandate. They helped us launch #PadhneKaSahiTareeka campaign at the start of our consumer journey, and we believe they are the right partners for enabling our next phase of growth.”

Samrat Bedi, CEO (India), GOZOOP Group says,“TATA Group is one of the most prestigious names in our country and GOZOOP Group is proud to be associated with TATA Studi, a brand we share similar principles and ideals with. In the last two years we have worked towards a common goal - meeting new heights for the brand in the digital space and look forward to continuing to provide result-driven solutions and communications for TATA Studi as their trusted advisors.”