Account Wins: Haldiram's, Zstack International

Quick look at the new account wins/ retainers this week

Contract Advertising Wins The Mandate For Haldiram’s

Contract Advertising, a Wunderman Thompson group company has won the mandate for Haldiram’s, Indian multinational sweets, savories, and retail/restaurant company headquartered in Delhi. Following a multi-agency pitch in which about 16 agencies participated, Haldiram’s awarded the mandate to Contract Advertising India Pvt. Ltd. The account will be handled out of Contract Mumbai’s office. Haldiram's has manufacturing plants in a wide variety of locations such as UP, Uttarakhand, Haryana, Bihar, J&K, and Guwahati in India. It also has a plant in the UK.

The mandate includes Brand Strategy and Creatives for the Domestic Market, the Export Market, and Retail/QSRs.

Welcoming Contract Advertising to Haldiram’s, Pankaj Agarwal, Managing Director, says, “Haldiram's has always been trusted for their quality offerings. As a key player in the snack, sweets, and restaurant sectors, we are known to generate excitement amongst consumers. We, as a brand, are constantly innovating and trying to raise our high-quality standards. To make consumers aware of our wide brand portfolio, we needed an advertising agency that understands our constant rise and the consumer's changing mindsets. And that is why we are excited to partner with Contract Advertising to build effective marketing communications & reach new heights.”

Endorphins Entertainment Bags PR Mandate For ZStack International In India

Endorphins Entertainment, an integrated communications agency has won the PR mandate for ZStack International. The mandate was won following a multi-agency pitch.

Endorphins Entertainment will closely work with ZStack International to deliver an extensive media outreach program in India. The brief includes providing a comprehensive communications strategy to help ZStack International in brand image building and accelerating the go-to-market strategy.

Commenting on this association, Keith Poon, Executive Managing Director, ZStack International says, “We are excited to offer our Cloud solution services and the values they bring to help leverage the market potential for our technology, as well as accelerate our India go-to-market strategies. For the arrangement of PR activities, we decide to work with Endorphins Entertainment, a digital marketing and creative solutions-based company specialising in providing solutions to meet corporate as well as social needs. They provide result-oriented services, skillfully crafted by a global team of experts. I strongly believe that they would help ZStack discover unique and engaging ways to capture the attention of the audience. The multi-billion cloud services market in India is expected to grow further stronger with a significant part of the enterprise workload finding its way to the cloud. ZStack International is ready to proactively deliver our Cloud solution services to empower every enterprise to have its own cloud in India!"



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