Account Wins: Madison Media, The Mavericks, Omnicom, FoxyMoron, Dentsu

Quick look at new account wins/retainers this week

Madison Media As Obeetee's Media AOR

Madison Media has been appointed as the Media AOR for India’s largest online carpet store, Obeetee. The Agency will handle the entire media gambit for the client including TV, Print, Radio, OOH, Digital and Cinema. The account will be handled by Madison Media Alpha based out of Mumbai.

Angelique Dhama, Chief Executive Officer, Obeetee, says, “I feel carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100-year-old legacy and top-notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media, backing our aspirations and walking the path to success with us.”

Vishal Chinchankar, CEO, Madison Digital &Madison Media Alpha, added, “Carpet/Rugs category intent has gone up 120% due to the pandemic as people are spending more time at home. This is the right time for Obeetee to make a consumer buying journey seamless across online/offline touchpoints. We are confident that our digital-first & outcome-driven omnichannel approach will help Obeetee surpass industry growth.”

The Mavericks Wins Integrated Communications Mandate For Stellaris Venture Partners

The Mavericks India has been awarded the integrated communications mandate for the early-stage fund, Stellaris Venture Partners.
As one of the top early-stage tech-focused funds in the country, Stellaris recently announced the launch of its second fund of $225 million. The fund has backed many market movers including Whatfix, Mamaearth, Slintel (recently acquired by US-based unicorn,
6Sense), mFine and Propelld to name a few. 

Commenting on the appointment, Alok
 Goyal, Partner, Stellaris Venture Partners
said, “We
are very bullish on the opportunities that the Indian tech start-up ecosystem presents today. As the ecosystem has grown, so has the number of funds, and the need for every fund to clearly articulate its purpose, positioning and differentiation. We are excited
to have The Mavericks on board as our reputation advisory as we enter the next phase of growth. We are confident that their expertise will help us in communicating our positioning of an early-stage fund that partners with bold founders at nascent stages of
their ventures to help transform ideas into resilient businesses .” 

On winning the mandate, Chetan
 Mahajan, Founder & CEO, The Mavericks
said, “We
are thrilled to partner Stellaris Venture Partners in co-creating its communications approach and amplifying its business impact amongst relevant stakeholders. The fund is a formidable force in the Indian venture capital ecosystem that discovered soonicorns
such as Whatfix and Mamaearth, and continues to identify and invest in potential movers and shakers. 

We look forward to bringing our storytelling expertise to deliver the desired impact for Stellaris
Venture Partners as they continue to create new benchmarks in the global VC ecosystem,” he added. 

Omnicom Wins Global Media Account Of Chanel

Omnicom Group has won the Global media account of luxury retail brand, Chanel. The win comes after a competitive pitch, several months long.

Prior to Omnicom, WPP was handling the global media account of Chanel. The worth of the account is estimated to be around $500 USD, as per some media reports.

Chanel said in a statement, “After a competitive pitch over several months, we confirm that we have appointed Omnicom as our new global media agency from January 2022. We were particularly impressed by their strategic approach, understanding of the brand, and ability to organize around our requirements. We wish to thank WPP for their valued counsel over the past two decades supporting our growth.”

Almost half of Chanel's income comes from Asia-Pacific, close to 30% from Europe, and almost 20% from the Americas.

FoxyMoron Wins The Digital Performance Media Mandate For Lido 

FoxyMoron, the full-service creative and performance agency under the Zoo Media network has won the full-funnel digital performance media mandate for Lido, following a multi-agency pitch. The business will be handled by the agency’s Gurgram office. Amongst other programs, FoxyMoron’s digital strategies would aim to highlight Lido’s newly launched ACE programme which guarantees improvement in student results within 8 months of enrollment. 

Commenting on the win Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media), said, “Our partnership with Lido cements Zoo Media’s expertise and domain knowledge in the EdTech space. With the pandemic bringing with it an unprecedented demand for EdTech, we are driven to build a long-term partnership with Lido with the singular focus of achieving their business goals” 

Sanket Narkar, Head of Marketing, Lido said, “With new initiatives like the ACE Program, it was imperative for us to tie up with marketing partners that were capable of clearly communicating and demonstrating our commitment towards the education of our students. In FoxyMoron, we’ve found an agency that is agile, but with a deep understanding of India’s EdTech industry and India’s uniquely aspirational relationship with education. We are confident that our collaboration with FoxyMoron will be a successful one.”

Dentsu Retains Standard Chartered Global Media Remit

Dentsu International has been selected as Standard Chartered’s Media Agency of Record for a further five years, having successfully defended the account in a competitive pitch.

Emma Sheller, Global Head, Brand Strategy & Consumer, Private and Business Banking Marketing, Standard Chartered, commented, “We are committed to reducing carbon emissions, lifting participation and improving lives, and setting a new model of globalisation based on transparency, fairness and trust. It is important for us to have a partner with shared values and ambitions who would work with us to achieve our goals. Dentsu came to the table with a deep knowledge of our business, our commitments and how we can drive growth from the media with an impressive service model and a team aligned to that value set.”

The assignment covers Standard Chartered’s global markets across media planning, strategy and buying.

Prerna Mehrotra, CEO, Media, Dentsu Asia Pacific & Singapore, said, “We are proud of the work we have delivered with Standard Chartered over the course of our four-year long relationship and are excited for the potential of our next five-year commitment. We presented Standard Chartered with a team of brilliant people, who felt passionately about delivering performance with purpose for the Standard Chartered business, which set strong foundations for us to build the next five years on. We are thrilled to be continuing our partnership with them.”