Account Wins: Pitchfork Partners, The Mavericks, Concept PR, #ARM Worldwide

Quick look at new account wins/retainers this week

Pitchfork Partners Wins's Mandate For Marketing & Communication has handed Pitchfork Partners its India mandate for marketing and communication. With India being a key market, Zimmi wants to expand its operations here. Pitchfork Partners will work closely with Zimmi to build and strengthen the brand.

James Thomsen, Co-Founder and CEO, said, “Pitchfork Partners shares our passion and beliefs. Its expertise will play a key role in the success of our communication agenda. We see a huge opportunity for sustained growth in India and Pitchfork has the credentials to assist us.”

Daniel Malina, Co-Founder and Senior Vice-President, added, “India is one of the world’s fastest-growing economies with MSMEs forming the backbone of this expansion. We are excited to be part of the country’s economic march. We partnered with Pitchfork Partners to communicate our mission and vision to connect sellers in India to verified buyers from 200 countries.”

Jaideep Shergill, Co-founder, Pitchfork Partners, said, “We are excited to partner with Zimmi, which wants to reach out to the Indian audience. Zimmi spans the B2B marketplace, challenging the status quo to bring fair and equal access to all businesses. It is a great opportunity to bridge the gap and help Zimmi achieve its vision through strategic and insights-driven communication.”

The Mavericks India Wins PR Mandate For Razorpay

The Mavericks India has won the national PR mandate for the B2B Fintech Startup, Razorpay. The mandate includes strategic media outreach, integrated campaign planning and execution, and strategic counsel for the brand.  

Commenting on the appointment, Hepsibah Rozario, Associate Director - Corporate Communication & Branding said, “At Razorpay, the desire is to help businesses reimagine and rethink how B2B finance works in India. Even through the PR function, our stories are not purely about how great our products and services are, but about sharing a new way of thinking, embracing a new way of paying and banking, helping businesses understand why they should really care now and what's in it for them. Therefore, you need a partner who thinks alike and is not just blessed with knowledge and skills but also wisdom and creativity. To have a team that resonates with the way we function and the values we uphold is critical for us. We're happy we've found that in a young agency such as The Mavericks, our new strategic communication partner."

On winning the mandate, Chetan Mahajan, CEO, The Mavericks India, said  “It is indeed an honour to be working with Razorpay, a brand that is working towards becoming the financial backbone of the economy. This win reiterates our commitment to crafting multi-channel campaigns for relevant stakeholders. 

We are absolutely thrilled at the limitless possibilities with the team at Razorpay, to co-create stories that will lead conversations revolutionizing the neo-banking and fintech ecosystems in India,” he added. 

Concept PR Signs Diverse New Clients Across Industry Verticals

Concept PR has bagged mandates for some of the leading corporates and brands in the second quarter of the current financial year. These integrated mandates vary from core sectors, healthcare, edutech, fashion, retail and BFSI covering both traditional PR and digital communication.

Only recently, Concept group was appointed as the advertising and PR agency for the much-awaited initial public offering (IPO) of Life Insurance Corporation of India (LIC), set to be India’s biggest-ever IPO, with the government aiming to raise up to Rs 900 bn from its stake sale.

Other names which got added to Concept PR’s client list include Hindustan Zinc Limited, Sona Comstar, Deep Industries, PDS Multinational Fashions, Racconti, Jupiter Wagons Limited, Genesys International, IIFL Home Finance, HomeFirst Finance, Indian Overseas Bank, Aptus Value Housing Finance to name a few.

Commenting on the new business wins, Ashish Jalan, Managing Director, Concept PR said, “We are constantly transforming ourselves to offer integrated solutions to all our clients. Concept PR is working towards creating better outcomes by adopting a digital-first approach and using the best PR practices. These mandates are very prestigious for us, and we are committed to making these alliances a huge success.”

#ARM Worldwide Bags the Content & Conversation Mandate for Himalaya’s Companion Care Division 

#ARM Worldwide has been entrusted with the mandate of driving digital conversations for Himalaya’s Companion Care. #ARM Worldwide won the mandate after a multi-agency pitch for managing all written and visual content under social media marketing for Companion Care.

Himalaya is a home-grown wellness brand. Their Animal Health Division was incorporated in 1998, focusing on four major segments - Livestock, Poultry, Companion Care, and Aqua. Their Companion Care segment features a wide range of nutrition, grooming, and therapeutic products. 

Speaking on the occasion, Neti Patel, Business Head, Animal Health Division - Himalaya Wellness Company, shares, “Pet care in India has become a fast-growing market as the number of pet households in the country has significantly increased. These households view their furry friends as an extension of their family and only wish to offer them the best care. #ARM Worldwide’s approach matches well with the DNA of our business, and we are sure that ARM will go the length to explore new horizons and enhance the reach and visibility of our campaigns.”

Ritesh Singh, Co-Founder and Managing Director, #ARM Worldwide, adds, “It is undoubtedly a great opportunity for #ARM Worldwide to be working with one of the leading pet care companies in the country. We are ecstatic to be working with Himalaya Companion Care and use our capabilities to create a disruptive leg of communication for this home-grown, pet care firm with a fantastic brand vision”.

#ARM Worldwide is a digital marketing and communication consulting agency that offers various services like Digital Marketing, Content Marketing, Paid Media, Influencer Marketing, SEO, PR, Analytics, Technology Development - on a global scale. 

#ARM’s current clientele includes Hampton Homes, Kotak, Sodexo India, Bajaj Finserv, Indian Institute of Art & Design, Haldiram, and many more.