The Mavericks wins the PR mandate for Hero Lectro

The Mavericks India has won the national communications mandate for Hero Lectro E-Cycles 

As part of the engagement, The Mavericks will work with Hero Lectro to drive specific narratives around the category as well as the brand,  through strategic marketing and communication campaigns.  

Confirming the appointment, Rachit Gupta, Chief Marketing Officer, Hero Lectro commented, “We are delighted to partner The Mavericks in our journey towards building the category of e-cycles in the country as well as establishing a unique identity for Hero Lectro. The team at Mavericks demonstrated a creative and bold approach to the brief, based on in-depth research and a thorough understanding of the category, and our business. We are confident that their forward-looking and well-thought-out ideas will help us achieve our desired goals in a rapidly evolving market, and we look forward to this dynamic partnership with them”, he added.

On winning the PR mandate, Chetan Mahajan, CEO, The Mavericks India, said “Hero Lectro is a visionary brand and market leader in the e-cycles category. With a diverse portfolio of e-cycles in their arsenal, Hero Lectro is creating a new segment amongst commuters, fitness and adventure enthusiasts, and conscious consumers. We are extremely proud to have been selected as their communications partner and we look forward to working with the team at Hero Lectro to develop campaigns that will elevate their brand proposition as well as deepen the brand connect with their customers and stakeholders.”

Hill+Knowlton Strategies bags integrated communications mandate for GAIN in India

The Global Alliance for Improved Nutrition (GAIN) has appointed Hill+Knowlton Strategies (H+K) as its official communications agency of record in India. The agency will be responsible for developing and implementing an integrated communication strategy for the ‘Commercialization of Biofortified Crops’ program to promote biofortified food products – zinc wheat and iron pearl millet – and improve its awareness amongst key stakeholders in India’s regional markets.  

The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the United  Nations in 2002 to tackle the human suffering caused by malnutrition. Working with governments, local and global businesses and civil society, GAIN’s mandate focuses on: Increasing consumer demand for nutritious and safe food; increasing availability and affordability of nutritious and safe food; changing market incentives, rules and regulations to support nutritious and safe food production and consumption. 

Confirming the appointment, Ishank Gorla, Programme Lead, GAIN, stated, “We are pleased to appoint  Hill+Knowlton Strategies as our integrated communications partner in India. We are part of a global network of partners working together to create sustainable solutions to malnutrition. We believe Hill+Knowlton  Strategies, with their in-depth experience and capability will be able to drive our narrative in a compelling manner and improve awareness of the select biofortified foods and food products in key regional markets.” 

Commenting on the win, Abhishek Gulyani, CEO, Hill+Knowlton Strategies India, said, “We are delighted to begin an exciting journey with GAIN. With committed teams and our in-depth domain knowledge, H+K is well-positioned to provide sector-specific, innovative, and integrated solutions to drive the desired impact and outcome for the brand. We look forward to enhancing GAIN’s brand value in India  through our collaboration.”