Viacom18 To Telecast FIFA World Cup 2022: Report

According to some media sources, Viacom18 has secured the media rights of the FIFA World Cup 2022 for a sum of Rs 450 crore. The network has been vying for the rights for quite some time.

The television rights to the event to be held in Qatar may be quite lucrative for Viacom18. Because of the minor time difference between the Arab country and India, the network may expect a large portion of the Indian subcontinent's viewership to tune in.

According to reports, the network is considering launching its own sports channel to cover the FIFA World Cup and has recently received fresh TV channel licences from the Ministry of Information and Broadcasting.

Viacom18 has been on a roll since breaking into sports broadcasting in 2018, when it was awarded the telecast rights to the Nidahas Trophy. It now has the Road Safety World Series, La Liga, Serie A, and the Abu Dhabi T10 league under its belt. According to reports, it is also in the running for the IPL 2022, competing against Sony, Star, and Disney.

WPP Retains Accounts Of Unilever

According to some media reports, WPP's Mindshare has managed to retain the media accounts of Unilever in India, China, the UK, North America and Indonesia.

According to certain sources, Omnicom's PHD (Austria, Germany and Switzerland, Canada, North Africa, the Middle East, and Turkey) and Havas Media (France) also secured the company's global accounts.

According to reports, more than $3 billion in business was up for grabs, making it the year's largest media pitch. Unilever's proposal was the company's first open review in six years.

Dentsu Webchutney Wins Digital And Social Media Mandate HK Vitals & bGreen

Dentsu Webchutney has partnered with the HealthKart brands- HK Vitals and bGreen for handling its digital and social media.

Gautam Reghunath, CEO, Dentsu Webchutney said, “HealthKart is a pioneer in the Indian nutrition and wellness space and one that is vertically integrated into a fragmented category. It is a brand that's constantly innovated through product excellence and delivering on consumer needs. There is so much evolution happening in the vitals and nutrition space and we are lucky to be partnering with HealthKart who is at the front of it all.”

Kaustuv Paliwal, AVP - Brands, HK Vitals/HealthKart added, “We are absolutely thrilled to be joining forces with Dentsu Webchutney. Partnering with them to lead our charter on digital marks the beginning of a journey that is filled with intent and backed by action.”

Hampa Appoints Atom To Handle Integrated Communication

Hampa mandates Atom network to manage the integrated communication for its product range made with hemp. Atom will handle the entire Creative & Media AOR. 

Commenting on the launch, Rajneesh Punj, Cofounder & Director, Hampa Wellness, said, "Hampa is a brand born to celebrate the magic of Hemp! Natural, sustainable, unparalleled nutrition is at the heart of everything we do at Hampa. Hampa is a holistic approach to a healthier way of living. It is a promise rooted in the age-old wisdom of Ayurveda brought to you by modern science.The eco-friendly nature of hemp and the sustainable practices around the cultivation of hemp further strengthen our resolve in this journey."

Abhik Santara at Atom added, "The communication mix, just like the brand, needs an innovative and unusual strategic mix, and it is has been a great learning and fun to work with Rajneesh and his team on this. We have been given the liberty to go wild, right from the strategy, creative to media selection, and there is no better brief to an agency than being able to work without constraints and stifling brand diktats”.

The Script Room Bags Creative Mandate For Great Learning

The Script Room will be in charge of conceptualising and executing the brand ambassador Virat Kohli's forthcoming TV commercial campaigns. The comprehensive marketing is now in development and will highlight Great Learning's certificate and degree programmes.

Speaking about the creative mandate for the campaign, Aparna Mahesh, Chief Marketing Officer, Great Learning said “We were very impressed by the creativity and passion displayed by the team at The Script Room and are confident they will help us drive awareness for our degree and certificate programs in a very engaging way. We are quite excited about the way the campaign is shaping up.”

Speaking about the win, Ayyappan Raj, Founder, The Script Room said, “Edtech is a very exciting space and there’s a lot of interesting work happening in the category. And we are super delighted to work with Great Learning on their new campaign with Virat Kohli. They are a fabulous team to work with, and really helped us push the envelope both in terms of thinking and execution. The films are coming out really well and you can expect to see some super exciting work very soon.”

The campaign is slated to break later this month.