Quick look at new account wins/ retainers this week
Wavemaker wins Audible’s media mandate
Audible, Inc., a creator and provider of premium audio storytelling, has shared that Wavemaker will be its new agency of record (AOR) for paid media worldwide, effective May 25th, 2022.
Audible, an Amazon company, is headquartered in Newark, New Jersey and operates 10 marketplace services designed for customers in the US, Canada, UK, Spain, France, Italy, Germany, India, Japan, and Australia. Wavemaker will handle Audible’s paid media activity across all 10 of these geographies.
Wavemaker’s appointment follows a global review of Audible’s paid media activity, led by Cynthia Chu, CFO and Growth Officer and Susan Jurevics, EVP, Head of International. Audible was supported through the agency RFP process by growth consultancy, ID Comms.
“We know that Audible enhances the lives of our listeners, everywhere in the world,” said Cynthia Chu. “Wavemaker’s energised approach to media will help Audible reach many more potential customers around the world and their global background will bring a nuanced, individualised approach to each marketplace in which we offer our service.”
Toby Jenner, Global CEO at Wavemaker said, “We live in a world, now more than ever, where exceptional growth requires accelerated change. We developed bespoke principles to power Audible’s Next Level of Performance, which will be underpinned with our market leading data and technology capabilities.
“We couldn’t be more excited to work with Audible and their teams around the world. We are two businesses very much culturally aligned through our vision for the future,” he added.
WATConsult bags creative and social media mandate for CarDekho
WATConsult has bagged the creative and social media mandate for CarDekho. The account was won following a competitive pitch process and will be managed by the agency’s Delhi office.
As per the mandate, WATConsult will be responsible for social media management, digital creative designing, content marketing, and ORM for the brand.
“We're thrilled to partner with WATConsult as our creative and social partners. This engagement will help us elevate our brand presence with the right Strategy, Ideation and Creative thinking. We are looking forward to creating some good and memorable work. Welcome aboard, WATConsult,” said Charu Kishnani - SVP Marketing & Content, CarDekho.
Speaking on the collaboration, Heeru Dingra, CEO, Isobar India group said, “CarDekho is a one-stop destination for new as well as second-hand cars. The brand’s auto and non-auto business is expanding, and we are so excited to embark on this journey with them.”
Sahil Shah, Managing Partner, WATConsult commented, “We are happy to have the opportunity to partner with CarDekho and we can’t wait to build a dynamic brand presence for them. Our strategy is to enhance the top-of-the-mind recall that the brand has created by applying creative, new age thinking and a strong storytelling narrative.”
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