Account Wins: White Rivers Media, Koffeetech Communications, The Mavericks

Quick look at new account wins and retainers this week

White Rivers Media wins digital mandate of CavinKare's Buds & Berries

White Rivers Media has won the digital mandate of Buds & Berries, the first online-only brand of garden-fresh personal care products by CavinKare. The recent digital launch of the brand marked the 31-year-old company's entry into the direct-to-consumer space. 

The independent agency will partner with the brand to build disruptive value for consumers by paving a unique, seamless journey for them through creative digital strategies. The brand presently offers skin and hair care products that are available for purchase on Amazon.

"Evolved consumers have evolved personal care needs. The present generation of consumers focuses on ingredients, inspirations, and inclinations in life. Thus, Buds & Berries! Our garden-fresh beauty range made as per years of R&D experience, Buds & Berries will be marketed with an aim to create a distinct presence for easy discovery, quick recall and effective business performance. White Rivers Media will helm the creative & digital media strategies to achieve the first two objectives, in turn paving a natural course for the third to materialise," said Amlan Pati, Marketing Head - Digital & E-Com., CavinKare.

“The shifting consumer preferences favour a future of cut-throat Direct-to-Consumer selling. Traditional businesses that are planning to scale up must tap into the model before competition peaks. CavinKare has been strategizing its digital-first and digital-only unit, leveraging expertise from its omnichannel footprint, for quite some time now. To join their journey at this critical turn, and to facilitate it forward with our solutions, has been a memorable experience, to say the least, “said Shrenik Gandhi, Co-founder and Chief Executive Officer, White Rivers Media.

Mayfair Housing onboards Koffeetech Communications as digital partner

Mayfair Housing has onboarded Koffeetech Communications as their mainline digital agency. Koffeetech, an integrated digital marketing agency, will now be responsible for Mayfair Housing’s digital communication duties, which include planning, strategizing, managing and executing the brand’s digital communications and presence in all viable mediums.

This strategic collaboration of Mayfair Housing aims at achieving its position as a top real estate company in Mumbai. As a part of the mandate, the agency will develop communication and strategies to cater to social media communication, search engine optimization, along with designing a comprehensive digital marketing strategy for the brand and enhancing the digital journey of Mayfair Housing. This association will strategically widen the awareness about Mayfair Housing and penetrate Mayfair’s reach to its potential audience in the micro and macro market.

“The evolution of digital space post-pandemic in multi-folds has truly transformed business operations. With health & safety concerns, it has now become the need of the hour for businesses to opt for marketing their business virtually. Digital marketing is progressing at an unimaginable pace, helping businesses create brand awareness and build a vast customer base at a cost-effective price to increase ROI significantly, thereby allowing them to retain more customers and enhance corporate brand image. Koffeetech Team, being a 360-degree digital marketing agency, shall achieve these objectives for us, exactly what we expect from our agency partner”, says Anupam Gupta, Head Marketing, Mayfair Housing.

Speaking about the new partnership with Mayfair Housing, Jay Rathod, Founder, Koffeetech Communications, said, “We are excited to be recognized as the digital marketing agency for Mayfair Housing. At Koffeetech Communications, we will aid Mayfair Housing to build and achieve the objective to upscale its business and design result-driven strategies for the brand which shall boost & achieve brand objectives.”

The Mavericks India wins the integrated communications mandate for
Fintech Association for Consumer Empowerment (FACE)

The Mavericks India, an integrated marketing communications advisory, has won the integrated communications mandate for FACE. FACE’s mission is to drive ethical lending practices among the Indian fintech sector
while protecting consumer interest against predatory lenders and enhancing digital financial literacy and awareness.

“At FACE, our aim is to work closely with the government and other stakeholders
and bring forth a framework which has trust, transparency and accountability at its core, and which can take India one step closer to financial inclusion. We are delighted to onboard The Mavericks India to further drive our mission with their expertise in integrated
communications in the fintech sector, and help us communicate our purpose and objectives to the relevant stakeholders,” says
Ranvir Singh, FACE Member and Founder-MD, Kissht.

On winning the mandate,
Chetan Mahajan, Founder & CEO, The Mavericks India said, “We are proud to
partner FACE in its mission towards protecting consumers against illicit digital lending practices, and the fintech ecosystem as a whole. We are excited to bring forth our expertise in co-creating and amplifying a narrative for the industry body that can bring
about regulatory and policy-level changes in the long-term.”