Eureka Forbes awards media mandate to Zenith India

Eureka Forbes has appointed Zenith India, the ROI agency of Publicis Groupe as its media AOR. Zenith won this business in a competitive and comprehensive multi-agency pitch process which began in February this year and saw leading groups participate.

Zenith won this business on the back of its integrated, differentiated approach to planning and powerful suite of proprietary multi-channel tools.

Zenith will handle the entire gamut of integrated media planning, buying and implementation, which includes performance marketing, digital, SEO, commerce, data, technology, analytics, and insight transformation (DTAI) initiatives for Eureka Forbes. The scope of work will focus on driving business growth and media engagement for the brand in a dynamic, ever-shifting technology landscape.

Jai Lala, CEO, Zenith India says, “We are delighted to partner with Eureka Forbes, a consumer goods company that has carved a niche for itself and needs no introduction. Zenith through its strong integrated approach and data-driven decision-making will help accelerate business growth and help them stay true to its brand mission and purpose. Zenith has an ROI-focused approach, delivering on real outcomes and measurable results and through our differentiated thinking, diverse capabilities and data and analytics skills, we look forward to partnering with the brand on its expansion plans and helping them lead and excel in an era of new consumer and market realities.”

Sameer Wanchoo CMO, Eureka Forbes India mentions, “Eureka Forbes leads its respective categories in water and cleaning, through brand and proposition differentiation, continuous innovation, digital-enabled business process and its execution rigour, driving both effectiveness and efficiency. With dynamic consumer media habits and extensive multi-media fragmentation, our partnership with Zenith will help us maximise effective reach amongst relevant target audiences. We are confident that our partnership with Zenith will further fuel brand growth and drive business metrics.”

House of Hiranandani appoints Madchatter Brand Solutions as its PR partner

Madchatter Brand Solutions has won the PR mandate for House of Hiranandani. Madchatter will oversee promoting House of Hiranandani’s developments and overseeing the company’s media communication and reputation management.

The communication partner’s main goal is to develop and maintain House of Hiranandani’s position as India’s leading developer that is responsible for creating some of the most iconic residential landmarks in Mumbai, Chennai and Bangalore. House of Hiranandani has a four-decade legacy and is credited towards building neighbourhoods like Powai in Mumbai. Etched on premium architectural pillars, focusing on sustainability and integrated community living, House of Hiranandani has over 40.23 million sq.ft expanse of properties across major cities in India.

Madchatter will work with House of Hiranandani to increase its brand recall and equity among Indian consumers while focusing on the company’s mission towards sustainability and horticulture.

Prashin Jhobalia, VP Marketing Strategy, House of Hiranandani says, “We found Madchatter’s ideas refreshing and their research on the industry was insightful. Their energy and rigour towards our goals have made them good partners of growth for us. We hope to pave the way for interesting communication campaigns and brand-building soon.”

Rachna Baruah, Founder, Madchatter adds, “House of Hiranandani occupies a unique position in the Indian real estate market, transforming the industry benchmark in real estate ethos and aesthetics. By leveraging our media connections and industry strategic ideas, we hope to increase the developer’s share of voice, maintain public recognition, and elevate their image in the industry. We’re excited to learn from them and be inspired to do more clutter-breaking work.”

Rediffusion wins creative mandate for Glucon-D

Rediffusion has bagged the creative mandate for Glucon-D, a Zydus Wellness brand.

The scope of the account includes creative services for Glucon-D and its brand extensions.

Tarun Arora, CEO, Zydus Wellness points out, “Rediffusion effectively won the account from a multi-agency pitch held recently with the strength and quality of their strategy and creativity. We look forward to a rewarding relationship with them.”

On the win, Dr. Sandeep Goyal, Managing Director says, “We are privileged to handle a heritage brand like Glucon D along with its extension of Glucon-D ImmunoVolt. Wellness products are the future growth areas and we will help take these brands to greater heights.”

Kalyani Srivastava, Joint President adds: “We are delighted to handle this prestigious brand and will ensure that the brand grows exponentially with impactful and persuasive advertising.”

HARMAN  India appoints 80dB Communications as its PR Partner 

HARMAN International has awarded its PR account in India to 80dB Communications, an integrated reputation management advisory. 

80dB Communications will be responsible for developing all PR and external communications programs aimed at showcasing the company’s innovations across its three businesses - Automotive, Lifestyle and Digital Transformation Solution.  

“We chose to partner with 80dB Communications for their creativity, insights and an integrated communications approach. We look forward to working with them to create greater connections and engagement with our stakeholders and share more of our incredible brand stories”, says, Jasleen K Makker, Senior Director, Corporate Communications HARMAN India & DTS.

Kiran Ray Chaudhury, Co-founder and Jt. Managing Director, 80dB Communications adds, “We are thrilled to begin this exciting journey with HARMAN  and look forward to this partnership to manage their strategic communications”.