To raise awareness and reduce the stigma of breast cancer, Avon and Indian Cancer Society partner to reach individuals and communities
Avon India has partnered with Indian Cancer Society to create awareness around breast cancer in women around the world. Being a supporter of the cause for breast cancer for over two decades now, Avon has been enabling research, equipment and educational materials to fight against breast cancer, globally.
With an effort to raise awareness and reduce the stigma of breast cancer, Avon along with Indian Cancer Society is reaching out to individuals and communities through multiple mediums including social media interventions such as organizing webinars, talk shows, etc. These efforts intend to spread the message of survival and hope to those who are fighting breast cancer, and recognize the importance of early detection, regular screening to detect breast cancer early. This also includes education through trainings, as well as offering high quality-low cost cancer screening facilities to women.
Breast cancer is the most common cancer diagnosed in women around the globe. This year, the entire world is facing challenges as a result of coronavirus pandemic, especially, the breast cancer community who is now the most vulnerable and at a greater risk. It has been observed that worldwide, approximately two million women are diagnosed with breast cancer every year.
“This year has truly been the most difficult, challenging year and we at Avon, understand how critical it is to stand for each other, especially with breast cancer survivors, vulnerable groups who may face a inequality to be able to access quality healthcare services and front line workers. Working together with Indian Cancer Society (ICS), we hope to encourage millions of women around the world to take necessary precautions and undertake self-check-up tests to help preventing the late diagnosis of breast cancer”, said Snigdha Suman, Marketing Director at Avon India.
“We believe, early diagnosis and detection of breast cancer is of utmost importance. The more information available on Breast Cancer, and the earlier women recognize its early signs, the less the trauma, physical, emotional or financial distress. However, even after treatment, women need help as they work their way back to health. Our collaboration with Avon is a testament to our commitment towards the cause of breasts cancer. We understand the importance of how critical it is for a woman to look good and feel confident again in the entire journey of fighting breast cancer. And with Avon, we are committed to work together to ensure a healthy lifestyle for all the women”, said Jyotsna Govil, Chairperson, Indian Cancer Society Delhi.
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