M·A·C Cosmetics India has named Bollywood actor Bhumi Pednekar as its first Brand Ambassador in India. Throughout a long-term partnership starting in September, Bhumi will be seen as the face of M·A·C’s key campaigns and collections in India, elevating premium artistry and translating contemporary expression of glamour to makeup lovers around the country.

The partnership will bring her ardent love for makeup and trends to life as she will team up with Sonic Sarwate, Global Senior Artist M·A·C Cosmetics India, to showcase her stunning signature and versatile looks from bold to “no-makeup” makeup to vibrant and colourful ones; sharing beauty secrets, skincare regimens, and lifestyle with M·A·C fans as she currently does on her social media feed for those looking to get creative with makeup.

“Being the first-ever brand ambassador for M·A·C in India is an honour and a dream come true," said Bumi. “As a teenager obsessed with the idea of beauty, for me to actually be able to own M·A·C products made me feel like I’ve really achieved something in life. I’m so excited to be working with a brand whose values & ethics resonate so strongly with me & I look forward to having an amazing journey with M·A·C,” she added.

“We’re so excited to have Bhumi become the face of M·A·C in India,” says Karen Thompson, Brand Manager, M·A·C Cosmetics India. “In addition to her passion for all things beauty, we were drawn to Bhumi’s strong point of view and message of inclusivity. She epitomizes our brand values and serves as an inspiration to girls everywhere who dare to dream.”