Blink Digital Conceptualises Wackiest Campaign For Amazon

The agency took the OnePlus brand communication of Never Settle and stretched it to as much height as possible, literally!

Blink Digital has conceptualised and executed a truly “out-of-the-box” unboxing video for OnePlus 9 Pro. The campaign was designed by Blink for Amazon, as the e-commerce platform is the retailer for the phone, Blink Digital shot the unboxing video of the new One Plus 9 Pro from 9,000 ft while making a free fall. This also helped them showcase OnePlus 9 pro’s epic Hasselblad camera, the iconic camera that was used for Moon landing 50+ years ago. 

Unboxing videos have an inseparable part of phone launches for the last few years. So, for a unique unboxing experience, Blink Digital went to 9000ft above the ground and unboxed the all-new OnePlus 9 Pro mid-air. The jump also gave OnePlus 9 Pro a great vantage point to make the most of the Hasselblad camera and the result was phenomenal. The idea was to keep it grand but also have a gist of unboxing.

“The internet is filled with unboxing videos, and not all are very different from each other. When the Amazon team briefed us on the launch of the OnePlus 9 series, we wanted to create a truly unique and clutter-breaking unboxing video. Taking a cue from the "Never Settle" brand communication of the OnePlus brand, we wanted to crack an idea that stretches the limit and creates the bar high. And voila, that's how we got the idea of Unboxing the OnePlus 9 Pro at 9000 ft,” said Rikki Agarwal Co-Founder and COO of Blink Digital.

Sajid Chougle, Professional skydiver added, “When I received a call sometime early March for unboxing a phone in the skies, I wasn't sure if this was executable. But after experimenting with the box and understanding the technicalities, I along with Rudra Solanki decided to give it a go. It was definitely challenging but at the same time it was super fun as this was a very unique project. Thanks a lot to Blink Digital and Amazon India for trusting us on this project!”

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