In recent years, the festival of colours has taken centre-stage for brands to engage with consumers and build a strong narrative. The list of brands taking this festival seriously is only on a rise. Here's a look at some of the best campaigns for Holi 2022
Koo’s Holi Anthem - #HarRangKiHoli Invites Indians to Celebrate the Colors of Joy in their Own Style
The Koo App has launched a rousing Holi anthem - #HarRangKiHoli - to stimulate Indians to celebrate the festival of colors in their own ways by flaunting their distinct traditions. #HarRangKiHoli - through influencers and celebs - weaves in cultural diversities and ethos from across India. From glimpses of Uttar Pradesh’s Lathmar Holi which is played with colors and sticks, to capturing Punjab’s Hola Mohalla which is an amalgamation of folk dance and martial arts, further panning down to Goa’s vibrant Shigmo where locals welcome the spring, to the Dol Jatra in West Bengal which includes a grand procession of Lord Krishna - the anthem aptly reflects the sentiment of ‘many cultures, one emotion’.
The anthem invites Indians to exhibit the unique ways in which they celebrate the festival. Users on Koo - through hashtags like #Milerangmeratumhara #SabkiBoliHappyHoli #IndiaKiHoli - have been sharing videos and photographs which aptly capture their rituals, festive recipes, cuisines and heritage.
Tata Tea Premium-Desh ki Chai, Celebrates World’s first Holi Party in Metaverse
In continuation of its hyper-local approach to celebrate regional pride and provide unique customer experiences, Tata Tea Premium makes its debut in the metaverse world by hosting a first-of-its-kind Holi party on the platform. With this initiative, the brand becomes the first in the world to celebrate the colorful festival of Holi on a futuristic tech virtual platform.
Upon entering the platform, consumers can don their favourite avatars and enjoy the splash of colors with various engaging Holi games. To dial-up the excitement the party also comes with a special festive performance by music sensation, composer and lyricist duo Sachet-Parampara.
Music composer-lyricist duo and real-life husband and wife, Sachet Tandon from Uttar Pradesh and Parampara Tandon from Delhi will bring alive the magic of Uttar Pradesh’s Lathmaar Holi and Delhi’s Rangwali Holi; the essence of which is aptly captured on Tata Tea Premium's Special edition festive pack. The duo join in the celebration turning the excitement up for Tata Tea Premium, Desh Ki Chai's one of its kind holi party in the metaverse.
Surf excel’s new TVC is all about keeping your inner child alive
Growing older comes with a myriad of responsibilities. It also comes with pre-conceived notions of ‘acting your age’. What you should or should not be doing, in order to fit into the propriety structures that we have been conditioned towards. But we occasionally find ourselves spontaneously reminded of the days of climbing trees, splashing in rain puddles, or hiding colours in our pockets to stealthily include someone into our Holi celebrations. It is indeed the moments of letting the inner child out in spontaneous abandon that make our lives fuller. With the festival of colours fast approaching, Surf excel inspires us to keep our inner child alive and give into these playful impulses, age no-bar.
Like every year, Surf excel is back with a Holi campaign bolstering its unique 'Daag Achhe Hain' brand proposition. The new 360 campaign shows a heart-warming gesture by a little girl to include her aunt in the buoyant celebration amongst children. The spirited child protagonist is seen playing colours with her friends when she notices her aunt setting the table of colours and sweets, and enjoying their game subconsciously wanting to join in. When the little girls insists that her aunt join them, the aunt moves away, saying it’s not her age to play like them. As the girl watches her aunt consciously throw away the colours she had unconsciously picked up in her palms, she covers herself with the colours and runs to her aunt for a hug. This action imprints the aunt’s clothes with a colourful silhouette of the child. Pointing towards the imprint, the girl suggests that this child could play with them. The heart-warming message “Jo rang bachpan lautaye, woh rang achhe hain” makes us examine the boundaries that keep us away from finding the joy of keeping our childhood alive.
The campaign goes live across TV & outdoor media from 1st March.
Pernod Ricard India, Wavemaker India and Viacom18 collaborate to celebrate the festival of Colors
Viacom18 has teamed up with Pernod Ricard – Seagram’s Imperial Blue Packaged Drinking Water and Wavemaker India to celebrate the festival of colours - Holi. As part of the collaboration, Viacom18, Seagram’s Imperial Blue Packaged Drinking Water has created and released a fun-filled video as part of their latest campaign this Holi.The light-hearted campaign videos have been co-conceptualised and executed by the V
Viacom18 with Wavemaker India. This campaign is being extensively marketed across platforms - on COLORS, Colors Marathi television channels, OTT platform VOOT and across the network’s popular social media handles.
The campaign captures the spirit of the festival through a group of friends having fun, spreading cheer while celebrating Holi. The campaign videos cater to Hindi and Marathi speaking markets. It features national celebs Rubina Dilaik, Karan Kundra, Umar Riaz, Nishant Bhat and Marathi stars Jay Dhudhane, Meenal Shah, Vikas Patil and Vishal Nikam.
The campaign has already clocked eight million views and counting.
In 2022, Enjoy the Festival of Colours with Plix #HoliSplash
Plix is asking people to take the #HoliSplash this year and go natural while celebrating the festival of colors. The campaign aims to make people aware and protect them from the skin, hair and other issues caused by chemical-based colours and Holi products used to celebrate the festival.
Skin and hair problems are common after Holi celebrations, as the chemical-based colours seep into pores and hair roots. There has been a lot of focus on this in recent times and many are switching to products that are gentle on the body and the environment. But this is also the first Holi after pandemic restrictions. This is where Plix’ #HoliSplash campaign is encouraging people to go natural. The idea is to promote wholehearted celebrations that embraces the natural, chemical free way be it in colors or food & drink or skin & hair or nutrition.
U&i Launches its #UandiKheleHoli Campaign
The festival of colors is round the corner and U&i, a Leading Gadget Accessory & Consumer Electronics brand has geared up to unlock all the possible avenues to cheer its customers. In this festive season, the brand is all set for a Holi Bash along with its esteemed followers and customers by introducing the U&i Holi Anthem and hook-step dance campaign. U&i launches #UandiKheleHoli campaign, an influencer-led hook-step dance challenge on their Instagram handle @worldofuandi. With this campaign, the brand aims to motivate its audience to come out of the pandemic gloom and bring some rays of positivity, happiness and rejoice.
The campaign will be led by leading influencers including social media sensation Awez Darbar grooving to ‘’U&i Holi Anthem’ voiced by singer-songwriter Jishan Ali Thobani. The participants just have to make entries in the form of Instagram Reels, using the Anthem tune created for the challenge and tap according to the footsteps of the influencer’s hook-step dance and showcase their creativity and post their videos in instagram handle od U&i using #Uandikheleholi. The brand will be giving away prizes to selected entries who follow the rules of the campaign and post their creative videos.
U&i products are a perfect blend of innovative technology, unique design, and competitive price. The brand is witnessing great success in the market, serving its growing customers' demand for reliable and high-end products.
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