Care Ratings Partners With Leo Burnett Consult

The aim is to redefine the brand and its architecture

Care Ratings has signed up with Leo Burnett Consult to create a strategic roadmap to revamp the corporate brand architecture.

“Having established its credentials for over 27 years CARE Ratings is one of the leading credit rating agencies in India. With our new vision, opportunities in the environment and our own abilities to harness them we need a brand which is future facing. We are happy to associate with Leo Burnett Consult to take our vision forward. They demonstrated a good understanding of our brand philosophy and our future opportunities. We look forward to working together with the team," expresses Ajay Mahajan, MD & CEO, CARE Ratings on the partnership. 

Speaking about the win Dheeraj Sinha, CEO & Chief Strategy Officer - South Asia, Leo Burnett adds, “Care Ratings is one of India’s most reputed credit rating agencies. However, there’s a lot more that they do, their core abilities are beyond what the brand gets credit for. Our mandate is to get the brand ready for the future, for the opportunities that today’s environment is throwing up. We will be thinking about the brand and architecture from the first principle and build an advisory brand for Care Ratings. At Leo Burnett Consult we look forward to bringing together technology, data and creativity to chart out a new brand of the future.”