Traditional methods have been rejigged time and again for the contemporary population, and now technology has intertwined itself with Ayurveda to create holistic beauty regimes.
For several generations, Ayurveda has served the purpose of an elixir, for dietary, skin, hair and health concerns. The magical essence of Ayurveda reverberates across the land of India and the rest of the globe, with a rising number of brands tapping into its deep-rooted benefits. As consumers grow fonder toward organic remedies, rediscovering their historical penchant for personal, clean, home-made potions, players like Forest Essentials, Amareta, Kama Ayurveda and Vedix curate refreshed experiences.
Traditional methods have been rejigged time and again for the contemporary population, and now technology has intertwined itself with Ayurveda to create holistic beauty regimes. Chemical formulations and over-the-counter solutions may have their own set of perks, but a natural healing process customised for an individual goes a long way in getting the desired results.
The words non-toxic, safe, paraben and allergen-free all fall under clean-care’s purview. When we think of clean products, we also take into consideration its effectiveness and whether the ingredients have been ethically sourced keeping environmental repercussions in mind. Clean and natural elements are now replacing chemically-enhanced ingredients in shelves, making their way into daily diets and skin & hair health routines, even in the form of edibles. Recently, vegan products have recorded an uptick in popularity and awareness, owing to heightened sense of responsibility and refined beliefs of new-age users, exposing an untapped niche with true potential.
Organic & Holistic
India is an emerging market for luxury beauty and wellness brands. As consumers become more aware and conscious, toward what they eat, wear and consume, chemical-free products record a steady rise in popularity. While brands revamp their experiences to substitute chemically-curated formulations with natural and organic ingredients, shoppers continue to hunt for holistic and clean regimes. Ayurveda is right at the heart of this process, embedded in products to bring to the fore its ancient properties of purification, healing and detoxification.
Today, experiences are custom-designed for specific individual needs, adding a personal touch to the wholesome Ayurvedic process. Emerging technologies have been deployed to curate first-of-its-kind, transformative beauty and wellness routines, leaving consumers with tangible and long-lasting outcomes. Brands are figuring out new and innovative ways to personalize offerings using Machine Learning, Artificial Intelligence and Deep Analytics to deep dive into transformative care. From a series of quizzes, feedback loops, hours of training and parameter-monitoring, an individualistic regime is curated incorporating the right ingredients for the best results.
Modern Ayurveda - Offering Real-time Care
Data has been deployed across diverse sectors and with its multifarious possibilities, offering a wide range of capabilities, it has finally penetrated the beauty and wellness niche, leaving no stone unturned. All of the traits which were earlier observed by an ayurvedic doctor in person to determine a person's Prakriti-Dosha profile, are elicited from a user and collected as data points through an online questionnaire. This data is then used to implement the ayurvedic text stated rules to determine the doshas, prakrity, vikriti of an individual and recommendations are made accordingly. This confluence of data driven methodologies and ancient Ayurvedic rituals has led to the introduction of a range of hyper-personal offerings and creating more holistic experiences.
Modern Manufacturing - Distilling The Best
Ancient ayurveda uses the tailapaka-vidhi method, a process of preparation of oil as described in Ayurveda. In this preparation method the whole herb is used. The quality of the herb was quite different thousands of years ago, however in the current scenario with environmental factors like pollution, affecting the quality of the herb, it is no longer feasible to use the same method. Hence the companies use modern extraction techniques to get the phyto-extracts which are pure and do not have any pollutants.
Today, more and more brands are seen applying sophisticated tech to create very personal solutions on a broad scale. Recently, the personalisation and beauty space has witnessed a surge and is expected to reach US$ 72.55 Billion by 2028, recording a promising CAGR of 7.5% during the period of 2019-2028. Data driven approach is set to expand the Ayurveda industry by simplifying user experiences and magnifying its transformational effects.
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