Dream 11 Most Talked About Brand In IPL Phase 2: Report

Vi, Vivo, Unacademy, Cred, and Dream11 were the brands that generated the most talk in the first season

Wavemaker has prepared a special report on the IPL 2021 that covers a variety of topics. During the second season of the IPL 2021, Dream 11 was the most talked-about brand, according to its report. Vi was the most talked-about brand in the first round. Vivo, Unacademy, Cred, and Dream11 were the brands that generated the most talk in the first season, after Vi.

Furthermore, Vivo, Unacademy, and Dream11 remained in the top five throughout both phases of the IPL. Paytm and CEAT were among the top five most talked-about marketers in the second phase.

When it came to viral advertising, CRED's 'Great for the Good campaign' starring Rahul Dravid came out on top. The second place went to Myntra's 'This is how we roar,' while the third place went to MX TakaTak's commercial starring Virat Kohli.

In the internet realm, social media references for IPL 2021 increased by 33% over the previous year. According to the research, CSK was the driving factor behind the IPL's social media success.

Phase 1 of the league, which took place in India, had 42 million more mentions (42 million) than phase 2 (38 million), which took place in the United Arab Emirates.

CSK was also the buzziest team in IPL 2021 for the fourth time. Finalist KKR was the fourth buzziest team in IPL this year.

The report also talks about ICC WC 2021. The tournament has already garnered 1.2 million mentions. A total of 48% of WC conversations were anchored towards India vs Pakistan match played on October 24.

Coming to the players, Virat Kohli, Rohit Sharma and Shardul Thakur were the buzziest players of the WC.

The report has data sources from multiple consumer touchpoints across the digital ecosystem ranging from Social Listening, Video analytics in partnership with Intuitive Intelligence, Interaction data points collected from Facebook, Twitter, Instagram and YouTube.

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