Emaar Group has named Chandrasekar Radhakrishnan as its new Head of Marketing. Informally known as ‘Chandru’, he will join Emaar this month after his successful stints with leading global FCMG and telecom players for over two decades. 

“We continue to attract the best of global talent and I am delighted to welcome Chandru to the Emaar family. Chandru is a global marketeer with a proven track record of building reputable brands and a deep understanding of the digital landscape. Chandru will lead the centralised group marketing team and spearhead the transformation of marketing to drive equity and growth for the organisation globally, in today’s digitally connected world,” said Mohamed Alabbar, Founder, Emaar Properties.

With a combination of international and domestic experience, Chandrasekar Radhakrishnan will also be responsible for driving marketing effectiveness and efficiency, while strengthening Emaar’s brand presence globally.  Across his various roles at Coca-Cola, Nestlè, Airtel, Marico and Britannia, Chandrasekar Radhakrishnan has effectively led domestic and global brand teams, built digital competencies, driven creative excellence and strengthened external partnerships.