Omnicom’s Credera will acquire a majority stake in Areteans to combine, extend and offer advanced digital transformation, digital marketing, and e-commerce capabilities to its customers. Equirus Capital acted as the sole advisor to the transaction and advised Areteans and its stakeholders.

Coming together of Areteans and Omnicom Group’s Credera presents a strong business rationale.
Credera will be able to leverage Areteans’ digital customer relationship management, real time
interaction management, decisioning and marketing capabilities around Pegasystems across its large
and growing client roster in the US and UK. 

"Areteans is ready to take the next step of growth in partnership with Credera and Omnicom. We had mandated Equirus to help us find a strategic partner with the right cultural fit and that can accelerate our reach and vision globally. Equirus team, with its strong global reach, delivered exactly that. Together with Credera, we can create compelling value propositions for our joint clients, delivering innovative solutions to our customers from idea conception to downstream execution,” said Mahesh Agrawal, Founder and Chief Executive Officer of Areteans.