Flipkart unveils its latest pan-India campaign for its Grocery business. The campaign focuses on how Flipkart Grocery offers consumers value through the promise of Triple Power Savings.

Flipkart’s new campaign for Grocery showcases a married couple sitting in front of a lifesize grocery bag, with the bag gorging on their savings. The couple looks betrayed by this act and aims to reconsider their purchases and shopping behavior. The intent is to establish the current ways of grocery shopping by giving consumers a re-evaluation jolt to break through the clutter of varied offerings across this category.

“Being a homegrown player, Flipkart is committed to driving innovation in Grocery category and has worked towards massively scaling up its operations across the country. Customer-centricity is at the heart of everything we do, and we want to ensure that our customers are given a wide array of selection and high-quality offerings without eating into their savings. Our pan-India campaign brings this awareness to customers, as they continue to look to e-commerce to meet their essential and household demand needs," says the Senior Vice President - Grocery of General Merchandise and Furniture of Flipkart, Manish Kumar.

Vice President - Customer and Marketing of Flipkart, Nandita Sinha comments, “Flipkart has always been at the forefront of bringing innovative campaigns to consumers, giving them a chance to evaluate and make an informed decision. With Grocery being an important charter for us, we wanted to bring the right promise to our customers through our value-driven proposition. We want to encourage consumers to look into their shopping behavior and find the best way to ensure maximum savings.”

The campaign will be available across Television, Digital media channels and the Flipkart app.