HRX Collaborates with EatFit to Launch Their Premium Functional Food

The collaboration will introduce HRX’s premium functional foods to its users, today on EatFit’s platform

HRX - a brand jointly owned by Hrithik Roshan and Exceed Entertainment has announced the collaboration with EatFit, one of India’s largest healthy food platforms. This collaboration will introduce HRX’s premium functional foods to its users, today on EatFit’s platform. Directing the users of both brands with a similar ethos of a functional lifestyle, the newly launched menu combines the EatFit food philosophy and HRX 's functional utility that will provide healthy food options to its consumers.

HRX by Hrithik Roshan is India’s homegrown wellness and fitness service that believes in nurturing its users with the best version of themselves, through its products that range across fitness, sports equipment, home gym equipment, bicycles, smart wearables, etc. With this collaboration, HRX strengthens its foothold in the health ecosphere in India. The brand now also offers a premium set of foods to its consumers which have been added to the EatFit menu, following the collaboration.

The menu is designed primarily to meet the nutrition needs of one’s body. It offers tasty food choices that include kulcha burgers, salads, overnight oat jars, wraps, beverages, keto desserts, etc., making healthy eating interesting. Every food option is carefully categorized according to the requirements of fitness enthusiasts, based on their body’s needs of consuming the food at the time of pre-workout, post-workout, endurance, indulgence, and recovery throughout the period of their workout. This menu is launched in 6 cities across India, namely Bangalore, Chennai, Mumbai, Hyderabad, Delhi, and Gurgaon. The menu is priced affordably and starts from INR. 149 onwards.

Elaborating further on this collaboration, Pallavi Barman, Business Head, and Fitness Ambassador, HRX says “At HRX we believe in providing the best of all there is to aid the journey of every individual who wishes to live a wholesome and healthy life. The offerings in this range include apparel, footwear, audio, fitness equipment, curated workout, gym access, nutrition, personal grooming, and a few more necessities that an individual on a fitness quest seeks regularly. By bringing fresh, healthy hot-cooked food to this range with CureFoods Eat fit, HRX strengthened its position deeper into the health ecosphere. We are excited to announce this partnership in the form of HRX eat fit meals to all our followers, patrons, and valuable customers who have been with us and appreciated us.”

Gokul Kandhi, Chief Business Officer of EatFit said, “The brand values that are followed at EatFit and HRX, both have a very strong connection where we want to make people’s lifestyles healthier. Having our visions aligned makes for a compelling partnership. With this collaboration, the range of healthy & high-performance food that we are launching at EatFit will appeal to the everyday athlete in all of us who are looking to energize, recover and build themselves. This menu brings a range of everyday high-performance food. EatFit is elated to collaborate with HRX.”

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