Hansa Research has collaborated with Qualtrics to help organisations optimise their marketing efforts by monitoring the brand health performance and help in building their brands, in India’s growing and maturing economy.

Through the collaboration, Hansa Research will combine its consulting and advisory services with intelligent consumer insights captured using the Qualtrics XM Platform. The insights and capabilities enabled by the collaboration will aid organisations to track their brand health, as well as how they compare to competitors, in real-time and by key audience segments to deliver the brand experiences and services consumers want. Organisations will benefit from the ability to conduct market research and brand tracking studies using structured and unstructured feedback in a fast and cost-effective way.

 “Organisations across India are scaling up their efforts to improve their brand and consumer experience. As a market research company, our forte has been to provide customised strategic insights to brands to give them a competitive edge in the market. The integration of our customer intelligence expertise along with Qualtrics capabilities will provide unique solutions to clients to aid in their marketing and business initiatives,” comments Praveen Nijhara, Chief Executive Officer (CEO), Hansa Research.

“In today’s rapidly changing markets, organisations that stay closely aligned with the needs of their customers are well-positioned for success. Qualtrics is working with organisations across India to tune into the needs of consumers, and the collaboration between Qualtrics and Hansa Research will help even more companies better understand how to serve their customers and prioritise brand and marketing investments,” says Zoe Nicholson, Head of Ecosystems Asia Pacific and Japan, Qualtrics.