Havas Group, Conran Design Form JV For India

As part of this joint venture, Conran Design Group’s third office globally will be in Mumbai, and will be led by Geet Nazir as Managing Partner, Conran Design Group Mumbai

Havas Group India has formed a strategic joint venture with Conran Design Group, a Havas agency with over six decades’ experience in building brands.

As part of the joint venture, Conran Design Group opens its third global office in Mumbai to add to its businesses in London and New York. Conran Design Group Mumbai will begin with a team of 15 specialists, supported by Conran Design Group teams globally.

Headquartered in London, Conran Design Group is founded by designer Sir Terence Conran 65 years ago. It is a design-led branding agency on a mission to help marketers realise the value of meaningful design. Some of its clients include Danone, Shell, Rolls-Royce, Coca-Cola European Partners, Associated British Foods and Sottini among others.

The Indian team will be led by Geet Nazir, Managing Partner, Conran Design Group Mumbai, who comes with 18 years’ experience in New York and Mumbai. Most recently, Geet was with Tata Group’s Indian Hotels Company Limited (previously The Taj Group of Hotels), where she was driving strategic branding and brand marketing initiatives for its vast portfolio.

“This joint venture will allow Havas’ clients to tap into Conran’s expertise in brand strategy, visual identity, branded environment, and packaging - a global design perspective with strong local relevance, while also providing Conran Design Group’s clients further access to Havas’ global network,” said a press statement.

“We are very excited to join forces with Conran Design Group (CDG). This joint venture complements our aggressive growth strategy and our mission to create meaningful work for clients. CDG’s competitive advantage of building brand strategy with deep consumer insights will add an enviable strength to Havas Group's portfolio. I am delighted to welcome Thom and the team to the Havas Group Family,” commented Rana Barua, Group CEO, Havas Group India.

Thom Newton, CEO, Conran Design Group added, “I’m very excited about this partnership. India has vibrant creativity at its heart and rich design heritage. The forward-looking Indian consumer demands that global brands re-imagine their experiences and build a relevant local connection. This creates the perfect opportunity to test the impact that design-driven brand experiences can have to inspire, engage, and build long-term brand loyalty. We are confident that this joint-venture with Havas Group will help us become an even stronger identity and we look forward to a meaningful journey ahead, together.”