Hires & Promotions: Dentsu, Vector Brand Solutions, Allied Telesis

Quick look at new hirings, promotions and people movements this week

Joy Mohanty joins Dentsu Creative India as Chief Creative Officer

Dentsu Creative India has appointed Joy Mohanty as its Chief Creative Officer. He will report to Ajay Gahlaut, Group Chief Creative Officer.

Mohanty will be instrumental in accelerating Dentsu Creative India’s growth trajectory in the North region. He will align with the agency's ambition and work closely with the creative teams to build solutions that have the power to transform brands and businesses through the lens of Modern Creativity.

In a career spanning over three decades, his professional journey has been deeply rooted in Indian culture. He has worked on a host of brands such as Maruti Suzuki, Google, Nestle, Absolut, Thums Up, Makemytrip.com, Housing.com, HP, to name a few. In his previous roles, he held creative leadership positions in agencies like Publicis Capital and Lowe Lintas. Prior to joining dentsu, he led Goldilocks - an agency from the Usha International group.

Some of the notable campaigns Joy has worked on include - Maruti Suzuki’s ‘Kitna Deti Hai’, Absolut’s ‘Colourless’, Google Search, Google Maps’s ‘Paanch Minute ko Paanch Minute Banate Hain’, Google Maps 2-wheeler’s ‘Paaon Zameen Se Door Rahenge’, Housing.com’s ‘Yahan Search Khatam Karo’ and Google Railwire’s ‘#StoriesFromTheStation’. He was also a part of the 'Money Made Simple' campaign for Google Pay and Google Assistant's India launch.

Commenting on the appointment, Ajay Gahlaut exclaims,"Dentsu Creative is transforming into a powerhouse of creativity. We are rapidly building capabilities to stay ahead of the curve in a dynamically evolving industry. However, the tallest structures are built on strong foundations. Joy's appointment is, thus, vital to our plan for times ahead. He is a veteran who has worked on some of the most groundbreaking campaigns. I am certain that his experience will bring solidity and wisdom into the fresh, bubbling cauldron of creativity at dentsu."

Joy Mohanty adds, “I am excited to join forces with Ajay and Amit and be part of the superb talent hub they have turned Dentsu Creative into. An enviable list of clients makes this a big opportunity. I look forward to adding to the energy and doing some great work.”


Mark Mcdonald comes on board as Vector Brand Solutions’ Chief Creative Officer 

Quotient Ventures has onboarded Mark McDonald as the Chief Creative Officer of Mumbai-based Vector Brand Solutions - a Brand-First Digital Agency which provides full-funnel solutions to brands who conduct their businesses online. 

Commenting on this development, Joseph (Joe) George, Founder & CMD, Quotient Ventures says “I am very happy and grateful to Mark for joining us in this journey to build out Vector. Our road map in terms of how and what we have set out to do is clear; and I am glad that Mark and I are 100 per cent aligned on it. He brings on board exactly what we need in a leader at Vector – passion & proficiency in brand building and expertise & experience in digital marketing” 

McDonald has worked in India, Singapore, and Australia with multi-national and local brands like Viacom 18, Nivea, Puma, Mondelēz, Jeep, DBS Bank, Nestle, Amazon, Budweiser, Unilever, Boat Lifestyles, TataCliq, and Hotstar. He joins from Digitas where he was heading the creative function for almost 7 years. Mark McDonald has an extensive experience with data and technology-driven creative, content and experiences; and has had his work recognised at The One Show, The Clios, Award and the Caxtons. 

Adds Mark Macdonald, Chief Creative Officer, Vector Brand Solutions “Vector’s passionate views and perspectives on what agencies could and should be doing for online brands is exactly what convinced me to be part of this journey. It plays to my beliefs, my interests, and my strengths; all of which I believe are required for brands trying to succeed in today’s digital ecosystem. I was also very impressed with how the Group has built out Tilt so far; and I truly believe that Tilt and Vector will be unique industry benchmarks” 


Subhasish Gupta joins Allied Telesis as Country Manager (India/SAARC)

Subhasish Gupta has joined Allied Telesis as Country Manager for India/SAARC region.

Previously, Gupta was the Managing Director (Sales) at Brightcove, where he had worked since October 2020. Gupta is a veteran in the IT industry with a 29-year-experience in the sales field. He has held various leadership positions and undertaken mentorship roles during the course of his career.

 

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