Hires & Promotions: Havas Worldwide, Pocket Aces, Zenith India

Quick look at new hirings, promotions and people movements this week

Havas Worldwide India appoints Nikhil Guha & Neeraj Toor as Group Creative Directors

Havas Worldwide India, the creative arm of Havas Group India, has further strengthened its creative team with the appointment of Nikhil Guha and Neeraj Toor as Group Creative Directors.   

Havas Worldwide India has embarked on a creative transformation journey, on the back of significant new business growth that has put the agency on a pedestal and has set it apart from the competition. The agency has not only been in the top 3 spots in the R3 New Business League in the last 12 months but has held the number 1 spot continuously for the last 6 months.

To further fuel this growth, the agency has recently announced the appointment of Anupama Ramaswamy as its Chief Creative Officer. The two new appointments demonstrate Havas Worldwide India’s commitment to consistently strengthening its already formidable team, to make a more Meaningful Difference to its clients. Both Nikhil and Neeraj will report to Anupama, who will join the agency in October 2022.  

Speaking about the appointments, Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India says, “Nikhil and Neeraj embody the kind of creatives who are perfect for what we’re building, a brand thinking-led, digital-first creative company. Both are strong ideas folk who are very comfortable with the craft and nuances of traditional and non-traditional media. Also, it doesn’t hurt that they are fun to hang out with. I’m sure they, along with their teams, will help Anupama achieve her goal of putting out great work.” 

With over 14 years of experience, Guha joins Havas Worldwide India from McCann Worldgroup. This is his second stint with the agency, he has also worked with Publicis India and Contract Advertising in the past. Over the course of his career, he has worked on well-known brands such as Nescafe, Zomato, Maggi, SpiceJet, MakeMyTrip, and Nokia, to name a few. His work has also received a plethora of global and local awards, including Bronze Lion at Cannes Lions, a Gold and Grand Prix at the APAC Effies, as well as numerous Effies and Abbys. In fact, his campaign ‘No Child Bride’ for Child Survival India won Havas Worldwide India a Bronze metal at Cannes Lions in 2014. 

Toor, who has over 13 years of experience, is a digital specialist and has worked in agencies including Dentsu Webchutney and Cheil India in the past. He has worked on leading brands including Samsung, Adidas, Canon, PVR, Adani, and Maruti Suzuki, among others. He was responsible for launching the pharmacy brand Zeno Health in Mumbai and Pune with a campaign called Rahat ki Goli. He has won numerous awards for his work, including DMA Asia Echo Awards and the Abbys. He joins Havas Worldwide from Dentsu Impact. 


Pocket Aces elevates Kartik Krishnan to Dice Media’s 'Head of Development'

Pocket Aces has elevated Kartik Krishnan to the role of ‘Head of Development’ for its premium long-form studio, Dice Media. Fondly referred to as “PA3” within the company, Krishnan is one of the first employees of Pocket Aces, who has been involved from the very beginning of its foray into the digital ecosystem with the channels Filtercopy and Dice Media. 

Being the pen and face for numerous pieces of content, both short form and long form, he has an ingrained understanding of the channel's audiences and their ever-evolving preferences. Krishnan has co-written the horror thriller Ghoul (Netflix) and worked with award-winning directors like Anurag Kashyap, Dibakar Bannerjee, Jacques Audiard, Hansal Mehta, Bejoy Nambiar and Ruchir Arun. He also essayed the role of Chandraswami in last year’s hit ‘Scam 1992’ and played a role in R. Madhavan’s movie ‘Rocketry’.  

As a creative director, he has worked on many of Dice Media’s successful properties, like Adulting, and What The Folks!; most recently he conceptualised and provided creative direction for Dice’s latest hit series on Disney+ Hotstar, ‘Ghar Waapsi’. In his enhanced role, Kartik will have ownership and authority on commissioning, show developments, and managing external pitches, while he will also be seen working on Dice Media’s first feature film project - an adaptation of Meghna Pant’s novel ‘Boy’s Don’t Cry’. 

This move is in line with Dice Media strengthening its leadership team to expand its offerings across formats and genres. Earlier this year, the company also elevated Nishaad Javeri as the Head of Dice Media’s social channels across YouTube, Instagram and Facebook. She has been a part of the team for over 5 years and is in complete sync with the pulse of its audiences, dedicated to growing Dice’s D2C presence.   

Commenting on his new position, Kartik Krishnan shares, "For a healthy,  creative ecosystem, it is imperative that more people with content creation/ storytelling backgrounds are elevated to positions where they can have a greater impact and positively contribute to our rich storytelling culture. While growing up, remember how our parents had to narrate an anecdote or a yarn to make us finish our meals? Tirelessly answering our persistent "फिर क्या हुआ?" questions. Satiating that curiosity and appetite for story consumption are very exciting and humbling at the same time. I cannot thank the senior leadership at Pocket Aces and the Dice team enough, for entrusting me with this responsibility. Let's make great stories!” 

Commenting on the appointment, Vidyuth Bhandary, Studio Head of Dice Media, writes, “Dice Media has grown exponentially over the years, with a number of its original series being commissioned by top OTT platforms, owing to the remarkable creative team at Dice, and research-based insights, that have led to creating exceptionally relatable content for our audiences. Kartik has been a part of this growth journey since the channel’s inception, and he himself has grown immensely through the various creative hats he’s worn over time. We believe in the natural progression of individuals into leadership roles and could not have found someone more suited than Kartik to lead Dice Media’s content development.” 


Zenith India appoints Trishul Bhumkar as Managing Partner

Zenith India, the media agency under Publicis Groupe India has appointed Trishul Bhumkar as its Managing Partner.

Bhumkar will be reporting to Jai Lala and will spearhead business growth and momentum for Zenith India and its clients. He will strengthen client relationships further and mobilise with agility Publicis Media services including Content, Data, Analytics, Activation and Trade in order to maximise opportunities, visibility and ROI for brands.

He brings with him a wide spectrum of experience on brands including Coca-Cola, Vodafone, Marico, Danone, Pepperfry and Disney. His previous stints include Madison, erstwhile Maxus and GroupM Motivator and most recently saw him as Strategic Business Unit (SBU) Head for Motivator (West.).

Jai Lala, CEO, Zenith India comments, “Trishul is a dynamic leader with a track record that speaks for itself. He has been instrumental in new business success, fortifying relationships with clients and partners and driving exceptional growth and ROI for brands. In an ever-evolving market scenario, he brings strong thought leadership, strategic insights and substance to every brand conversation and is perfectly placed to partner with me in leading the agency into the next phase of growth and expansion.”

Trishul Bhumkar exclaims, “I am delighted at the opportunity. This is an exciting time to be joining Zenith India when the agency is witnessing strong momentum on new business and delivering outstanding performance on existing client businesses. I look forward to building further on the scale of operations, client delivery and leveraging Zenith India’s unique strengths in data, technology, content, analytics in order to bring in unsurpassed growth for brands.”