Hires & Promotions: JLR, Twitter, TikTok

Quick look at new hirings, promotions and people movements this week

Felix Bräutigam Exits Jaguar Land Rover

Felix Bräutigam, head of sales & marketing, Jaguar Land Rover, has left the company. This is the second top executive’s exit that comes amid the new CEO Thierry Bollore’s revamping business strategy for the UK automaker.

Bräutigam is believed to explore new opportunities. 

Bräutigam joined JLR in January 2018 as the chief marketing officer and member of the Board of Management. Later, he was appointed to the new position of chief commercial officer and member of the Board of Management in April 2018.


Google's Nandeeta Seth Joins TikTok

After her seven-year stint at Google, Nandeeta Seth, global head of product strategy, media platforms will now join Tiktok. She confirmed this on her social media channel.

In her last role, she was leading global team in charge of global product marketing, strategy, development (in partnership with PM and eng) and commercialisation for Google's innovative display media and programmatic adtech platform. Her focus areas were driving advertising media revenue from Google's top 100 advertisers; Go to market strategy for branding products (upper funnel campaign objectives) and high performance automated ad buying (lower funnel, lead generation); Building ad platforms that deliver results. With transparency, control and end user privacy. Helping advertisers build beautiful, engaging and non-intrusive creative. Across app, mobile, audio, connected TV inventory.


Sarah Personette Is Twitter's New Chief Customer Officer 

Twitter has named Sarah Personette as chief customer officer, succeeding Customers Lead Matt Derella, who will leave after nine years at Twitter. Personette's appointment is effective from August 1, 2021.

Her key role will be to oversee the social media platform's global ad sales, global content partnerships and revenue operations.

Personette's appointment comes as Twitter aims to double annual revenue by 2023, and expand its advertising capabilities to better compete with digital ad giants including Facebook Inc.

Personette leads Twitter's relationships with top marketers and ad agencies.

She will report directly to Chief Executive Jack Dorsey and oversee Twitter's "emerging businesses," including MoPub, an advertising technology product that helps app developers and mobile publishers earn ad revenue, the company said.