How Media Is Challenging Societal Biases

Is marketing and media taking the lead it can in challenging societal bias?

BW Businessworld took to the center stage to celebrate the spirit of womanhood- the ones who are inspiring us, are breaking the ceiling, following their dreams, writing their own stories and leading by example.

Joined by the top marketers and media heads from the country like Anisha Iyer, CEO, OMD India; Divya Karani, CEO, Media – South Asia, dentsu; Nandini Dias, CEO, Lodestar and Preetha Athrey, Head of Marketing, Twitter India, they expressed how the adland is evolving, offering a plethora of opportunities to the new-age women and also initiating change in the overall gender-parity perceptions.

They further deliberated on how the media, which is often touted to exude biased ideas, is evolving into a more inclusive and diverse ecosystem. Breaking the shackles that once defined how typically a society must function, it is now acting as a catalyst and directing its efforts to rather challenge these biases. At last, they touched upon how marketers can avoid such biases and pivot towards fair, transparent & balanced narratives.