Instagram is launching a Video feed after combining IGTV with feed videos. Instagram Video, which will be available as a distinct tab, will make it easier for people to produce and discover videos.

The company announced in a blog post, “Starting today, we’re combining IGTV and feed videos into one format — Instagram Video. We’re also introducing a new Video tab on your profile, where this combined video format will live, to make it easier for people to discover new video content."

Instagram is one of the most popular social media platforms with users belonging to different age groups. The change is intended to make the app more user friendly and easy to use, " We love that our creator community has embraced video as a key format to tell their stories, entertain and connect with their audiences, and that’s why we want to make it even simpler to create and discover videos on Instagram. When watching videos on Instagram, viewers can tap anywhere on the video to enter fullscreen. They will also have the option to keep scrolling to discover new video content from creators that may interest them," the blog notes. "

Users may still submit movies from their camera roll to Instagram by selecting Post from the + icon in the upper right corner of the Instagram main page. Trimming, filters, and people and location tagging are among the new capabilities that Instagram is implementing. "Video previews in the feed will now be 60 seconds long unless the video is eligible for ads — in which case, the preview will still be 15 seconds. Creators can continue to cross-post their videos through Stories and share via direct message. Using all our surfaces provides multiple ways for creators to tell their stories and engage with their communities," the blog says.

Instagram is also combining feed post and video analytics into one single statistic for companies and creators to make it simpler to see how videos are working. "With Instagram Video, IGTV ads are now called Instagram In-Stream video ads. Eligible creators can still monetize their long-form content, and brands can reach audiences engaging with the long-form video." 

The platform has limited the length of videos for business purposes to 60 seconds. "For businesses interested in boosting their videos to reach more people, videos must be no longer than 60 seconds in length," said the company.