InterMiles has partnered with Gamezop, a multigame platform, to provide gaming choices to InterMiles super app users. Gamezop’s top gaming titles like Tower Twist, Bubble Wipeout, CyberFusion, Escape Run are now available for users on the InterMiles app offering them additional opportunities to earn Miles and vouchers that can be redeemed across InterMiles’ 200+ partners.

InterMiles implemented games on their platform in 2020, an industry first, to boost member participation during the pandemic lockdown. With the current partnership with Gamezop, InterMiles is further expanding its mobile gaming offerings to provide its members with additional, convenient rewards and redemption opportunities. The two companies have been working closely for nearly a year, to develop a member-first, easy-to-navigate gaming ecosystem which will rest within the InterMiles app.

The rise of the Indian gaming user community has inspired InterMiles to further innovate and strengthen its in-app gaming offerings to meet the demands of its new-age consumer. In line with its consumer-centric approach, InterMiles recently introduced ‘InterMiles Tournaments’ that gratifies the top 100 members with Miles for participating and winning daily tournaments organized on the app. Ever since the launch, games are featured prominently on the InterMiles app under the InterMiles Everyday section.

A rewards app is a hub of young shoppers who transact online frequently, and gaming has been a runaway success with this group. 

Commenting on this, Ankit Saxena, Head, Business Development at Gamezop said, “Gamezop is glad to facilitate an elevated user experience by enabling InterMiles to reward the users based on their skills in games. InterMiles’ reputation, legacy, and network are unmatched in the loyalty industry, and we are  determined to make gaming a prominent feature within their app.”  

Speaking about the partnership, Ketan Phanse, Vice President - Information & Digital Technology, InterMiles said,  “We are foraying into the gaming space to drive higher engagement and value for our members. We are always looking at innovative products for our members that drive unique value proposition & gaming is one such example. We are optimistic that this partnership with Gamezop will offer our members seamless entertainment and empower them with additional opportunities to earn Miles and  engage with the program.”