Ipsos India has launched Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities, this festival season.

Sakina Pittalwala, Executive Director, Ipsos UU (Qualitative Research), India, said, “2020 has been a water shed year as it has completely changed our lives due to the pandemic. Predictable behaviors around the festival season was something we felt it was not going to be. The community panel aims to validate the guesstimates, clients were operating with.

Utsavnama is being run on the Ipsos Socialized Research Platform with the dedicated community sharing real time festival shopping behavior with evidence, via pics, chats, videos. It will be a treasure trove of interesting consumer insights for marketers.”

Anthony Dsouza, Executive Director, Innovation, Ipsos India who is one of the key senior people monitoring the community panel, said, “The qualitative aspect deep dives into consumer sentiments, behaviors and attitudes around the festival season. But the quantitative aspect will be providing the numbers for these sentiments and will help in understanding, how the trends have changed over last year.”

The month-long community is running from Oct 19th to Nov 19th, 2020 and is even giving clients the opportunity to run their questions in the community vis-à-vis their brands. “The rigorous and robust Utsavnama report is likely to be an interesting insights’ loaded reckoner for marketers in their future planning, as the festival spirit will continue all the way till Christmas now,” added Ashwini Sirsikar, Country Service Line Leader, Ipsos UU.