Leo Burnett India wins the creative mandate for Vega. Agency will handle the account through its New Delhi office. 

“Vega over the past few years has been steadily revolutionizing the beauty accessory market with best in class, well-priced products. Our mission at Vega is to provide DIY (Do-it-yourself) ‘Head to Toe’ grooming/styling products to our consumers so they can be atmanirbhar.  We are in a dynamic growth phase and were looking for a partner who not only understands our ambition but can take our brand to the next level. Leo Burnett’s strategic approach, dynamic creativity and the energy that the team brought to pitch aligned with our thinking and we are very excited about working together,” said the Director of VEGA Industries, Sandeep Jain. 

“Vega is one of the few successful homegrown brands in the beauty accessory category. With the past year giving momentum to the DIY culture we see tremendous potential for the brand to grow. We look forward to bringing our new-age creative approach, platform understanding and dynamism to support the brand's ambitious growth plans and establish them as the leader in their category,” added the CEO and Chief Strategy Officer - South Asia, Leo Burnett, Dheeraj Sinha speaking about the win.  

Adding further the President of Leo Burnett- North, Samir Gangahar expressed “We are very excited on this opportunity to partner with Vega and craft their growth story. The personal grooming market is booming and gives us a platform to create some distinctive conversations around the brand. We are looking forward creating some great work together.”