Livpure launches its new product 'Smart RO purifier' under ‘Water Saviours,’ its digital campaign. The product aims at putting an end to water wastage caused by regular RO purifiers.

The ad campaign is aligned with the brand’s commitment to saving the environment and building a safer, sustainable world for future generations. Livpure has been taking initiatives in the past by making people aware of the problem of water scarcity that affects millions of lives worldwide.

“Water scarcity is one of the biggest problems in today’s world and births other overarching issues. Many children in areas miss out on education, as they have to walk miles to get potable water. On the other hand, there are water purifiers that waste liters of water daily,” commented the CEO of Livpure, Pritesh Talwar. 

“The issue has been overlooked for long enough, it’s high time that we found a solution. Our latest innovation, Zinger and Platino+ Copper RO is our endeavor to introduce sustainability in water purification systems. We are hopeful that more people will ‘join the movement,’ gradually contributing towards building a better planet with conscious choices”, Talwar added.