Jiten Mahendra, erstwhile Senior Vice President- Marketing at Max Fashion, has intimated his new role as the Vice-President Marketing at Byju's. Mahendra confirmed this move through a message on his social media post.

He had notified about his exit from the retail chain two weeks back. 

Mahendra's journey with Landmark Group began 12 years back when he first joined as the Vice President – Marketing, to drive the sales by devising effective Marketing, CRM and Digital strategy for Max Fashion and identify experiential ways through brand activation, conventional and new age media for creating a brand experience.