Conceptualized by DDB Mudra, the campaign features actress Shreya Chaudhary
McDonald’s India North & East launches the #McGrillisBack campaign for its burger.
The ‘#McGrillisBack’ campaign features actress Shreya Chaudhary taking a funny spin on some of the popular reactions by netizens on their love for Chicken McGrill and further conveying their favourite burger is back. Conceptualized by DDB Mudra, the campaign with the help of digital films uses humour in highlighting people’s love for the burger.
"Chicken McGrill has been one of the most loved menu offerings at McDonald’s. The reaction and desire we witnessed on social media is a true testament to people’s love for Chicken McGrill. With this campaign, we are offering our customers another chance to relive their favorite memories by offering them a menu item that they have been asking us for," said the Head of CPRL, Robert Hunghanfoo.
Managing Partner of DDB Mudra Group, North, Ashutosh Sawhney said, “Chicken McGrill is an icon. And the icons are timeless. Its teeming fans had been campaigning for its comeback. Therefore, it was only natural for us to make this unbound love for the Chicken McGrill, the fuel for its comeback. The campaign celebrates this very love for the burger in a heartfelt, McDonald’s way so that the fans never have to stop lovin’ it!.”
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