Motilal Oswal's Latest Mobile App Campaign 'Financial Mall', A Humourous Take On Aggressive Insurance Sales

The campaign will feature on TV, digital and social media

Financial services company, Motilal Oswal Financial Services Limited (MOFSL), has launched a new campaign to promote its mobile app which offers advice across different asset classes like equity, future & option (F&O), insurance, mutual funds, portfolio management services (PMS), commodity, currency, etc.

Speaking on the film, Adrija Das (Sr. Manager, Marketing, MOFSL) said, "Our aim is to make the Motilal Oswal Investing app the wealth manager for the retail investor and hence provide them advice on investing in a wide range of investment products. The ad campaign has a humorous tone that depicts a person's issues when he or she wishes to invest and how Motilal Oswal's advice can make a difference. The metaphor of shopping for the right outfit is used in the film to convey the message.”

“We enjoyed conceptualising and producing this fun campaign for the MO Investor App with Motilal Oswal Financial Services. We decided to deliver a very relatable message in a funny, metaphorical manner: why to allow aggressive salesmen to push products onto you, when you can get tailored advice, customized to your needs?” said, Natasha Malpani Oswal, Founder, Boundless Media. 

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