New Musical Identity For SBI General Insurance

To create a deep and multisensory experience for its customers and to amplify its key messaging of trust and support, SBI General Insurance has launched its signature tune

SBI General Insurance (SBIG) has launched its signature tune, thereby establishing its sonic brand identity. The newly launched musical id is a delightful symphony that encapsulates a modern and forward-looking attitude.

The company’s musical id is envisaged to create a deep and multisensory experience for its customers and thereby amplify its key messaging of trust and support. The music id will act as the brand’s signature tune, thereby integrating the tune in digital touchpoints. This sonic tune is a celebration of SBIG’s new brand identity which was launched last year.

Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance shares, “Sound has great power and can connect with people at a deeper level. Our musical logo is designed to succinctly convey and resonate with SBIG’s brand presence and underline the brand promise of 'Suraksha Aur Bharosa Dono'. The sonic derived and launched is vibrant and energetic, indicating that SBI General is progressive.”

SBI General having a strong foundation with multiple milestones, this new sonic identity will be another milestone in the trajectory. 

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