The purpose was never as important as it was in the face of the crisis-ridden world that 2020 heralded. The pandemic period reiterated that performance follows purpose. In the second edition of the BW PuRe (Purpose + Resilient) Brand Awards 2020, given the unique business environment and consumer demands, BW Businessworld honoured companies that not only were walking and talking the ‘purpose’ language in their actions and communication but also outperformed in their respective sectors, showing resiliency in a tough year. 

“BW PuRe Brand Awards is our way to recognize endeavours in corporate India where ‘purpose’ has become central to a company’s DNA. While the year 2020 saw many brands reiterate the role that purpose plays in their organizations, very few not only made a real difference but also did so while continuing to grow their businesses, by adapting to consumer demands and revisiting business models,” comments Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld, adding, “The nine companies that standout upheld high benchmarks in this context in the year.” 

Nestlé, GCPL, Cadbury - Hallmark Winners

Nestlé India was among the top hallmark winners at the award this year, being named the BW PuRe Company of the Year 2020. Nestlé India won the top honour for the work that was done across its brands including Maggi, Nescafé and Kit Kat, and several initiatives were undertaken at the corporate level, such as ‘Nesternships’ as well. 

Godrej Consumer Products Ltd (GCPL) once again reiterated its consumer-centric and employee focussed approach in the year. For showing growth across its markets, GCPL was awarded BW PuRe Group of the Year Award 2020. 

Perhaps one of the best pieces of creativity seen in the year was from Cadbury for its ‘Not Just a Cadbury Ad’. Combined with the plethora of work done by Mondelez India in the year, the company won not only a BW PuRe Brand Award but also additional recognition of BW PuRe Best of Show Award 2020.  

BW PuRe Brand Award Winners

Dabur India is among the winners for its continued commitment towards creating awareness on immunity building, the activities around Atmanirbhar India with Vocal for Local.  

Hindustan Unilever continued its ‘purpose-led ways’. For a series of initiatives, and accelerating digitizing of operations under the ‘Re-imagine HUL’ agenda, HUL too is among the BW PuRe Brand Awards. 

RB Hygiene’s activities done under Harpic for ‘Mission Paani’ including ‘Paani Anthem’ and the ‘Jal Pratigya’ won it a place in a BW PuRe Brand Award.  

The year 2020 with the ‘India Digitisation Fund’, pushing India forward in its digital economy journey, is among a milestone year for Google India, winning it a place among the winners. 

Facebook India won for WhatsApp’s efforts undertaken towards bringing local kirana stores online, and for its overall push towards economic revival.

For the several initiatives undertaken with Randstad’s Human Forward philosophy, making technology work harder as an enabler, Randstad India too is among the winners.

Presented by the ABP Network, in association with Zee5, BW PuRe Brand Awards is an editorial-led initiative. The winners were chosen after following activities towards gauging ‘brand purpose’, and then observing performance through publicly available numbers.