OML Entertainment Pvt. Ltd. has renewed its digital content marketing mandate with Bacardi and eight of its portfolio brands including Breezer, Grey Goose, William Lawson’s, Dewar’s, Bombay Sapphire, Martini, Martini 0.0 and Patrón.

“Bacardi brands have driven relevant messaging in a cluttered and fragmented media landscape in their collaborations with creators in a locally meaningful way in every market we’ve been working in. The two-way conversations with creators are more authentic and meaningful in fans’ lives while allowing brands to create unique global platforms” said Gunjan Arya, CEO, OML Entertainment Pvt Ltd.

 “OML has shown exceptional skill in creatively bringing our brands to life through digital content platforms. As curators of popular culture, their understanding of consumer behaviour, emerging trends and market insights have kept brands across our portfolio relevant and top of mind for our audiences. We work closely with their team of content specialists in more than 15 countries to drive our brand and business goals, and look forward to further strengthening our association this year,” said Eshita Jayaswal, Digital & PR Lead- Asia, Middle East, Africa.

“Our proprietary analytics platform and creator selection tools result in optimised placement and organic distribution for Bacardi campaigns. This enables the creative disruption that our teams bring while driving brand equity and embedding the brands in popular culture,” said Tusharr Kumar, Business Head of GCN. 

Campaigns from OML’s Global Creator Network include the “You Got Chef’D’” digital cook-off show with  Dewar’s.