Omnigel, Cipla Health unveils a series of 20 seconds television commercial films to reinstate its product benefits. The TVC entails a slice-of-life communication that narrates the importance of opting for the right product to get recovery from any kind of muscle/joint pain.

The series of Omnigel’s short films are narrations at a medical store, depicting how consumers casually ask for over-the-counter medicines for quick neck or back pain-relief oblivious to their own bodily requirements. The communication focuses on driving differentiation for the brand by establishing Diclofenac formulation as superior to any other ordinary pain care solutions consumers come across in their day-to-day life. All of the films conclude with a similar tonality reiterating the importance of tackling root cause of pain ‘Jadd Se Dard Ko mitaye.’ 

“Being true to the core of the brand, Omnigel’s latest TVC takes a refreshing route to showcase the product benefits that have been scientifically proven and intends to educate the consumer without intimidating them. We have taken the humorous route to connect with our consumers through real-life scenarios and help them make the transition towards focussing on eliminating the root cause of pain than availing surface level temporary relief measures. It is important to shift mindset from ‘plain’ relief to pain recovery to spring back in action.  Further on, we are grateful to our consumers who have bestowed their trust in Omnigel all these years making it India’s no1 pain recovery gel,” says the CEO of Cipla Health, Shivam Puri, on the TV commercial.