One Show 2022: Dentsu Webchutney Leads APAC With Seven Gold Pencils

A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022

Dentsu Webchutney Bengaluru led all agencies in Asia-Pacific with seven Gold Pencil wins in The One Show 2022, all for VICE World News “The Unfiltered History Tour”.

All Gold, Silver, Bronze Pencil and Merit winners were announced in advance of The One Show 2022 in-person awards show on May 20 in New York, where all Special Awards, including Best of Show and Best of Discipline winners will be revealed.    

Along with the seven Gold Pencils, Dentsu Webchutney Bengaluru also picked up nine Silver, two Bronze and three Merits for “The Unfiltered History Tour”.

A total of 13 Gold Pencils, 18 Silver, 15 Bronze, and 96 Merits were won by 44 agencies, studios, production companies, freelancers, and brands in China, India, Japan, Pakistan, Singapore, South Korea, Taiwan-SAR, Thailand and Vietnam.  All Pencil and Merit winners are featured in The One Show 2022 winners’ showcase.

The One Show 2022 Gold Pencil India winners are:

  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Branded Entertainment, Augmented, Virtual & Mixed Reality (AR, VR, MR)
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Design, Digital Design
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Direct Marketing, Experiential - In-Person Events
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Interactive, Online & Mobile, Physical Product & Mobile Integration
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Interactive, Online & Mobile, Augmented, Virtual & Mixed Reality (AR, VR, MR)
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Radio & Audio, Online - Branded Podcast
  • Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Radio & Audio, Experiential Radio & Audio

Globally, Leo Burnett Chicago was the top-scoring Gold Pencil winner with 20 Golds, all for “The Lost Class” on behalf of Change the Ref.  

A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022, an increase of 10.5% over last year. Agencies, studios, brands, production companies and designers in 44 countries and regions were awarded 192 Gold Pencils, 164 Silver, 233 Bronze and 1,022 Merits. 

Special Awards winners will be announced at The One Show 2022 in-person ceremony in New York on May 20, including Best of Show, Best of Disciplines, CMO Pencil, Fusion Pencil, Green Pencil, Penta Pencil, Sustainable Development Goals Pencil, and “of the Year” winners.

The One Show 20221 Global, Regional and Country Creative Rankings will be announced on May 23.

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