In 2022, the experience of the customer became the focal point of buying decisions (for customers) and the enhancement of the shopping experience (for marketers), as per the Brand Endorser Report 2022 of Hansa Research.

The research stated that the brands chose endorsers perceived as relatable, fit, trustworthy, and likeable. Further on, the country watched cricket on smart TV, unlike last year, when people preferred the mobile screen. Television viewers also preferred HD viewing to enhance their experience.

"Amitabh Bacchan was the most recognised celebrity in India. He surpassed many popular young actors in terms of recognition," the report mentioned. In the sports sector, Sachin Tendulkar emerged as the number one celebrity.

It also highlighted that in 2022, the veterans were preferred by brands for endorsements as they were perceived as trustworthy, relatable, and likeable. Because of the increase in OTT platform viewership, Allu Arjun and Samantha Prabhu were the most well-known.

Regarding the video-streaming app, the research stated that YouTube viewership also increased, making Bhuvan Bam the most recognised influencer. 

According to the findings of the Digipay Customer Experience Score (CuES) 2022 by Hansa Research, customers focused on security, privacy, and support from banking digital payment apps instead of settling for non-banking digital payment apps. Millenials and Gen Z have emerged as frequent but not devoted users of digital payment apps.

The research also revealed that  online shopping remained highly popular during that time, even when physical stores offered sales and discounts, as per the Customer Sales Survey Report 2022 by Hansa Research. Interestingly, people preferred buying books online and offline equally.