The campaign 'More Fizz, More Refreshing' reiterates that Pepsi is the voice and choice of the GenZ
12 November, 2022
Pepsi has launched its new ad film ‘More Fizz, More Refreshing’, featuring brand ambassador Salman Khan.
The film reiterates that Pepsi is the voice and choice of the swag generation. The campaign encourages youngsters to try out Pepsi.
Speaking on the film, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, says, “Pepsi’s new campaign brings alive the philosophy of swag and refreshment with more fizz. This campaign is pivoted on driving trials while maintaining the brand’s quintessential irreverent challenger spirit. Working with Salman has been an absolute delight and we are sure all Pepsi lovers will enjoy his new swag avatar in the film.”
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