Power is a word that’s as dissociated from women in real life as it’s seen to be embodied by them through the ideas of Shakti. Reduced to mere tropes in Indian mythology – the innocent Kanya, seductive Apsara, warrior-like Veera, the noble Rani, nurturing Maa, the wise Rishika – the images of feminine mystique are reservoirs of power. 

Changing the conversation from how these stereotypes shackle women to how they can enable them, Nirupama Subramanian uses the wisdom of archetypes to provide practical advice to women to claim the powers they need to achieve their goals in her latest book, Powerful: The Indian Woman’s Guide to Unlocking Her Full Potential. In a world where biases precede their entry into every space, Powerful helps modern women understand their sources of power and embark on a path of transformation and growth. 

"I’m delighted to partner with HarperCollins once again for my next book: Powerful. I drew insights from the psychology of archetypes, women’s studies and Indian mythology, along with my own experiences as a coach and facilitator. This book will give every woman valuable resources and tools to live a powerful life,’ says Nirupama Subramanian, Author.

Subramanian is a Professional Certified Coach, leadership development facilitator and consultant. She is the CoFounder of GLOW-Growing Leadership of Women and the non profit – My Daughter is Precious. 

She has coached and trained over 15,000 people across 50 plus organisations for over 20 years.