Prega News has appointed Anushka Sharma as its brand ambassador. Conceptualised by ADK Fortune, the campaign will run across television channels, digital platforms and outdoors, including hoardings and branding at prominent airports. 

The ad film will also be released across India in regional languages like Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi and Assamese, so that its reach can be maximised. 

“We are extremely delighted to have Anushka Sharma on board for this association to bring forth the powerful message of the strength of motherhood. Prega News has been the companion for millions of expecting mothers for over a decade now and with Anushka we want to take forward our messaging to expecting mothers pan India. We would like to express our gratitude to our customers who have always inspired us to bring the best product for them," commented the CEO of Mankind Pharma, Rajeev Juneja.

Speaking on the occasion, Anushka Sharma, said, “I’m happy to be associated with Prega News which is known for helping women for over a decade now. Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. I look forward to my association with Prega News and to be a part of their growth journey."