Prega News Partners With Grapes To Unveils #Justtakethetest Campaign

The awareness campaign suggests that you don’t have to depend on one's food habits to confirm the good news, but just take the test today and be sure

With Prega News, Grapes conceptualises and executes a digital campaign, #JustTakeTheTest. This is the second leg of the campaign, this time the brand has come up with a series of pickle ads, bursting the myth by showing that the only way to confirm pregnancy is to take the test.

 

The campaign is a fun and quirky manner subtly explains that there are a thousand so-called “indications” of pregnancy but only ‘ONE’ sure shot way of knowing is to have Prega News, which gives guaranteed quick results to confirm whether or not one is pregnant. So you don’t have to depend on one's food habits to confirm the good news, but just take the test today and be sure.

Speaking on the campaign, Shradha Agarwal, Co-founder, and CEO, of Grapes, says, “It’s a fact that conversations keep hovering when you’re expecting. There are times when people either look for signs or depend on their cravings. Though certainly, such things are part of pregnancy it’s not absolute to confirm one is expecting a child. Hence, it is always better to take the pregnancy test and get a sure-shot confirmation. After receiving the objective from the client, we thought to do this campaign in a fun way, which invokes humor, but simultaneously spreads the message. #JustTakeTheTest campaign aims to create awareness among consumers that rather than creating commotion to share the good news, first get accurate results as it helps in taking the right steps for your little one early on, and helps in seeking guidance from a doctor in the initial stage, before celebrating the news. 

Commenting on the campaign, Joy Chatterjee, Associate Vice President, Mankind Pharma, says, “The campaign aims to bust the myths around pregnancy. The most common conversations like women craving pickles, feeling low, and gaining extra kilos to establish that it doesn’t specify one is expecting a child. These are all just speculations, which we keep hearing in our lives, or get a lot of advice from people. These connotations should be avoided, and one must not be dependent on myths anymore. The campaign #JustTakeTheTest encourages people to take the pregnancy test, and get rapid, accurate results by switching to Prega News.

 

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