Whirlpool India assigns its digital mandate to Pulp Strategy. The mandate covers markets in SAARC Countries. As a part of the mandate, Pulp Strategy will handle the brand’s presence across all digital platforms, including building and managing technology, media planning, media buying, digital creative and content, and social media. The digital agency will also be responsible for planning and executing new digital initiatives for the brand.

Commenting on the association Head SAARC, Exports & NB Unit of Whirlpool, Shivram B said “Pulp Strategy has shown a deep understanding of the digital consumer journey and are aligned to our goals. We are looking to work with them closely to increase our brand preference and engagement across touchpoints in DCJ leveraging their creative prowess and data-driven approach.” 

“We take immense pride in the work we have done previously for brands across the business spectrum, ranging from emerging start-ups to global brands. We are delighted to partner with Whirlpool, the Whirlpool team is bubbling with energy and has a strong insight into their consumer subsets. Whirlpool has powerful products on its portfolio, vibrant, fast-paced with immense potential in the digital space. In the coming times we will focus on improving engagement and infusing technology into the current digital practice while we work towards strengthening the brand's digital presence,” commented the Managing Director of Pulp Strategy, Ambika Sharma.